YabangPinoy Launches PHmade:
“It’s Worth Buying For”
YabangPinoy intensifies its consumer revolution campaign
through the PHmade movement.
The pioneering Filipino pride movement, through PHmade, yet
again encourages Filipinos to support Filipino ideas, business concepts,
products, and services. The campaign aims to educate Filipinos, through videos,
print materials and events, on the availability and viability of Filipino
brands, and on the positive impact that going local contributes to the economy.
PHmade’s
tagline “It’s Worth Buying For” encourages each Filipino to think twice before
spending: is it really worth buying for?YabangPinoy believes that small things,
when done together, can create a big difference. If each Filipino became
conscious of where he spends one peso, he will understand how each choice
affects himself, fellow Filipinos, and the country.PHmade also aspires to
influence Filipino entrepreneurs into supporting local natural and human
resources.
Indeed,
patronage of locally made goods and services should be a lifestyle. It enables
homegrown brands to improve and compete against foreign brands. The local
economy also improves as money goes back and forth between consumer and
business, employee and employer. And as more entrepreneurs create, develop, and
expand their businesses, more job opportunities are generated. PHmade
recognizes Filipino ingenuity and the role of each Filipino in nation-building.
PHmade
focuses on seven categories: Produce, Home, Footwear, Fashion, Personal and
Home Care, Food and Beverage, and Entertainment. The campaign will continue to
collaborate with Filipino entrepreneurs and encourage them to continue to
improve their products and services and to always aim for Filipino brands to be
global brands.
PHmade
is a project of YabangPinoy, the pioneering Filipino pride movement that
started in 2005. As it celebrates its 8th anniversary, the
organization includes it among numerous Filipino pride projects, such as the
Y.A.B.A.N.G. Camp (Youth Achievers Building A Nation of Greatness Camp),
YabangPinoy Goes to School, Pinaka-mahabangTodoPatintero, Global Pinoy Bazaar,
and many more. In the 8 years that YabangPinoy has immersed itself in various
nation-building activities, it re-affirms its belief that true progress and
development in our country will start once Filipinos begin living a proudly
Filipino lifestyle.
YabangPinoy
invites every Filipino to be part of the PHmade movement. As early as now, save
November 10- 11 2012 for the 8th Global Pinoy Bazaar – a showcase of
Filipino products made with 100% Filipino Love and Pride.
lovelove,
Shopgirl Jen
