How far can you go with P5? Citing rising
inflation rates, economic think tanks agree that P5 is the new P1 of today.
But
for practical mom Edith Dimalanta from Malabon, she still finds the P5 in her
purse valuable, especially every time she goes to a nearby sari-sari store to buy a personal hygiene item her family cannot
live without. “Nakakabili pa din ako ng
sachet ng toothpaste sa halagang limang piso (I can still buy
a sachet of toothpaste for P5,)" she beams, "at yun ay ang toothpaste hapee (and
that's toothpaste hapee)."
"Salamat
sa mga gumawa ng toothpaste hapee at iba pang
household at personal care item dahil may quality of life na ang mga pamilya ngayon
sa pamamagitan ng kanilang de-kalidad at affordable na mga produkto (We thank the makers of hapee toothpaste and other household and personal care
items because families can now live quality lives through their better yet
affordable products," notes Ronald Serillos, a cab driver and father of
five from San Juan.
Not too many know that behind this all-Filipino brand
is Lamoiyan Corporation. Headed by a visionary, Dr. Cecilio K. Pedro, Lamoiyan
Corporation dared the giants of the toothpaste manufacturing industry and
provided consumers with a world-class quality yet affordable alternative oral
care product. It was in 1998 when his business venture that supplied aluminum
toothpaste tubes to multinationals closed shop due to the shift from using
aluminum to plastic tubes. However, it opened the door for him to establish
Lamoiyan Corporation in March that same year.
“We introduced world-class quality toothpaste at
affordable prices so Filipinos can afford to brush their teeth regularly, especially
those in the provinces where toothpaste and toothbrush are expensive. That
dream pushed us initially and we were not afraid to face the giant multinationals
because we believe there is the need to help Filipinos, particularly the
poorest of the poor,” says Dr. Pedro, President and CEO of Lamoiyan Corporation.
By bringing essential products within reach of many,
this brought 25 years of happy moments not just for the company itself and its
people, but also for those who shared the journey with Lamoiyan Corporation.
Maintaining the world-class quality and affordability of their products enabled
customers to save money for other important things for their families.
"Ang pera
na matitipid ko sa pagbili ng sachet ng toothpaste hapee sa halip na mas mahal na brand ay
malaki ang maitutulong sa akin. Magagamit ko pa itong pambili ng iba pang bagay
na kailangan sa bahay o kahit sa baon ng mga anak ko (The money I could
save from buying a sachet of hapee toothpaste instead of
the more expensive brands will really help me a lot. I could use it to buy other
things we need at home or even for my kids’ 'baon')," cites Dimalanta.
"Madalas akong
absent sa school dahil sa sakit ng ngipin (I used to be absent in school
because of toothache)," says Homer Ellamil, a Grade 2 student from Batasan
Hills Elementary School in Quezon City. "Dahil sa hapee toothpaste, lagi na akong nagtu-toothbrush kaya
wala nang sakit ng ngipin (Because of hapee toothpaste, I can now
brush my teeth regularly; no more toothaches.)"
Meanwhile, for Princess Tejada, a Grade 3 pupil
of Batasan Hills, whose head used to be infested with head lice, she tried
Licealiz when Lamoiyan Corporation held its "Adopt-a-Barangay"
program in their area. From then on, she never missed a class anymore.
"Dati, gumagamit ang Nanay ko ng suyod para maalis
ang lisa sa buhok ko pero walang nangyayari. Nung sinubukan ko ang Licealiz,
ang laking ginhawa. Di na nangangati ulo ko at madalas na ako pumapasok sa
school dahil wala na akong lisa sa ulo (Before, my mother used 'suyod' to remove the lice in my hair
but it was not effective. When I tried Licealiz, it helped me a lot. Now, I'm
itch-free and I don’t skip school anymore because of lice infestation that made
me feel insecure," she vividly recalls.
Apart from the economic benefits provided by Lamoiyan
Corporation’s products, consumers have remained loyal to the brand due to its world-class
quality performance. "Gaya ng kanilang dishwashing product [Dazz],
ang mga plato namin ay laging malinis at malayo sa germs (Just like its
dishwashing product [Dazz], it keeps our dishes always clean and germ-free),"
bares Serillos.
Health-wise, the company also never compromises on
this regard. Mindful of the fact that
one of the reasons of kids’ absenteeism in schools are tooth decay and head lice
infestation, Lamoiyan Corporation committed itself to be part of the solution via
its hapee and Licealiz Anti-lice
Shampoo products.
Tejada, together with Dimalanta, Serillos and Ellamil,
are just some of the living proof of how excellent Lamoiyan products are that
enable them to live worry-free lives. They remind us that the P5 seen today of
no value, nevertheless, is worthy of keeping students in school.
Live hassle-free with
world-class quality and affordable products from Lamoiyan Corporation.
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