Can't believe that it has been four years since Forever 21 entered the Philippine shores. I was so happy when they opened their first flagship store at SM Megamall. I can still remember their first day and people were so excited to get their first dibs. And now, Forever 21 offers a huge selection of hip, trendy clothes and accessories. Forever 21 is my go-to source when it comes to basics and accessories. I have their tank tops and bandage skirts in almost every color, a small collection of rings, earrings, necklaces and a few pairs of shoes.
Now on its fourth year of operations in the Philippines, Forever 21 has become a household name – with 9 stores spread across Luzon, Visayas, and Mindanao, and another one fast on its way within 2014.
In line with this, Forever 21 also had a make over in their SM Megamall branch! I was privilege to attend the relaunch of #FirstxForever and had my first look of the newly renovated store. They are Restyled. Revamped. Reinvented. Gone are the ornate Lucite chandeliers and patterned walls; in their stead, fresh white walls with splashes of black, touches of whitewashed wood and brick, and industrial-inspired shelving provide a clean and chic slate underscoring the veritable fashion playground for which Forever 21 has become known.
Stronger sections for brands-within-brand 21Men, Girls, Active, Basics, Denim, Lingerie, and Forever 21 +, as well as for accessories and shoes, round out the rest of the store’s 2,600-plus square meters.