Mad About Denim

Just want to share with you photos when I attended the SM Denim Movement held at SM Megamall, Mega Fashion Hall! 

Brands like Basic House, Miss Selfridge, Forever 21, Levi's, Burton's Menswear, Aeropostale, River Island, Vera Moda graced the fashion show with their denim get ups!

SM Kids' Fashion Denim Media Launch

Our favorite fashion brand for kids, SM Kids' Fashion added another trend for our kiddos! They're not only affordable but can be a trendsetter as well. Our kids will surely love the latest SM Kids' Denim line! Who said that denim is for adults only? The denim style for our kids is just as stylish too. You can create as many ensembles as you want when you pair a denim item in their wardrobe. 

SM Kids' Fashion held their Denim media launch at SMX with celebrities Andrea Brillantes and Gimme5! These local celebrities team up with the kids’ fashion authority for the latest campaign.

DJ Delamar hosted the event.

TV drama sweetheart Andrea is a regular on the popular show Annaliza, while Joaquin Lucas Reyes, John Immanuel Bernardo, Grae Fernandez, and Brace Henry Arquiza of Gimme5 have hit it big as the hippest boy band in the country. Together, the stars danced, posed, and had tons of fun in the SM Kids’ Fashion Denim collection at the photo shoot. The young stars were all eager to discover the latest from a brand they have known and loved.

“SM Kids’ Fashion is my favorite and I wear it all the time. I’m always excited to find out what they have at the store,” says Andrea. “It’s great that they have new denim selections now. It’s very comfortable and I’ll be able to use it every day.”

Gimme5 also shared their excitement about the brand’s big denim collection, “We move a lot during practice and performances and SM Kids’ Fashion Denim is great for that,” the boys shared. “There’s a lot to choose from, not just jeans but shorts and shirts too,” they add.

In tapping some of the country’s hottest young faces, SM Kids’ Fashion Denim hopes to inspire their young followers to create their own brilliant outfit combinations. As Andrea and the Gimme5 boys put it, the secret to staying ahead of the rest is finding out what the latest trends are and making them work for you. Following in the footsteps of the new brand ambassadors, youngsters can explore SM Kids’ Fashion Denim and create get-ups that were made to standout. 

Andrea Brillantes in SM Kid's Fashion ensemble

Andrea with my super cutie patootie Sofi

Sofi in her denim japorms! :)))

Visit your favorite SM Malls and check out the latest denim style at SM Kids Fashion! 

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Thank you SM Kids Fashion for having me and Sofi! Congratulations on the launch! :)

You're Invited: SM Kids' Fashion Denim Day Launch

Kids’ fashion authority offers biggest collection of denim pieces for youngsters! 

SM Kids’ Fashion is taking denim to the next level with the widest assortment of pieces for young ones. The kids’ fashion authority encourages youngsters to mix and match pieces to create cool, eye-catching denim outfits. 

The SM Kids’ Fashion Denim collection will be available for young ones to shop and explore. They also get the chance to meet the brand’s newest ambassadors, get professionally styled, and walk the runway in true star fashion. With the variety of SM Kids’ Fashion Denim, every day is a new day for kids to display great style.

Mark your calendar and see you on June 28, 5PM at Music Hall, Mall of Asia! Witness as SM Kids' Fashion showcases the largest collection of denim brands for kids in the country! Come in your standout denim ensemble and meet the new ambassadors Gimme 5 and Andrea Brillantes!

See you there!