Wednesday, October 29, 2014

Igniting integrity consciousness through films

 In its ongoing campaign to promote a culture of integrity in the Philippines, Integrity Initiative, a private-sector led organization, held a two-day film festival that focused on integrity issues that affect our society.

The film fest aimed to raise awareness on ethical concerns and inspire change through the visual medium. It was intended to lead people to think on and reflect about the problems of our society and how it affects Filipinos across different sectors. Some of the films featured in the event were Titser, Last Supper #3, and Transit.

(From left to right) Peter Perfecto - Project Director, Integrity Initiative, Teresa Pacis - AVP, Corporate Affairs, GMA Network, Lovi Poe, Joreen Trostle – Sr. Events Specialist, GMA Network, Inc., and Katherine Garong - Artist Coordinator GMA Network

“Our campaign’s goal this year is to reach all sectors of the society to join our campaign. We thought that everyone can relate with the characters in films, thus the film fest. We deem it as an effective way to relate our key messages to a wider spectrum of society,” said Integrity Initiative Chairman Ramon Del Rosario, Jr.

For this event, the second set of activities lined up for this year’s campaign, Integrity Initiative partnered with DAKILA, a group of creative individuals who work together to creatively spark consciousness formation towards social change.

Integrity Initiative Project Director, Peter Perfecto during the Integrity Initiative Film Festival

Ping Medina of Transit

“We want to be successful in sparking social consciousness through films that we partnered with DAKILA. We have seen how they work and how committed and passionate they are with their advocacy. They also have a very good reputation in organizing creative events that promote social change,” Del Rosario added. “Partnering with them will not only make us achieve our goals, but will also pave the way towards creating more modern day heroes, like the people behind DAKILA. With this partnership, we are looking into both parties achieving our shared and individual goals.”

DAKILA is a group of creative individuals committed to working together to creatively spark social consciousness formation towards social change. The core is comprised of artists, students, young professionals, and development workers fueled by passion and strong commitment to serve and inspire people to be modern day heroes in their own right.

The event was held last October 6 and 7 at Greenbelt 3 Cinema 3 in Makati.

No comments: