Tuesday, February 24, 2015

Piolo Pascual for Essilor's campaign for healthy vision

Essilor is the world leader for corrective lenses.  The success of the company, which is present in more than 100 countries, is the result of a strategy that has been driven by innovation for more than 160 years.  It has been awarded by Forbes magazine as “The World’s Most Innovative Companies” for four consecutive years. 

From design to manufacture, Essilor develops a wide range of lenses to protect and correct eyesight.  Its mission is to enable everyone in the world to see well using lenses tailored to their needs.  The company devotes 150 million euros a year on research and development to offer increasingly efficient products.   

Headlining the campaign is top actor Piolo Pascual who will appear in Essilor’s latest TVC and educational materials. A sportsman and a known health buff, Piolo believes prevention is the first step towards healthy vision.  “Good eye health is a serious matter because it is essential to performing practically all our daily tasks. Without good vision, we can only do so much and this limitation can stand in the way of achieving our goals.” 

To effectively raise awareness, Essilor launched its latest infomercial featuring brand ambassador Piolo Pascual performing various activities – swimming, reading, driving – and how good vision helps him accomplish these tasks effectively. The newest TV ad will air on March 1, at primetime slots on select cable channels. 

The campaign will drive three important messages: Prevention: Essilor lenses help prevent age-related eye diseases, 2) Protection: It also helps provide everyday protection from ultraviolet (UV) rays and harmful blue light 3) Correction: promote the initial purpose of Essilor which is to help correct eyesight.

Founded in 1972, Essilor is a worldwide leader in developing and manufacturing ophthalmic lenses, lens coatings and dispensary technologies. Premium eyeglass lenses from Essilor are the result of more than 150 years of advanced research, innovation and technology. A true leader in innovation, Essilor revolutionized the vision correction industry in 1959 with the invention of the world’s first progressive lens. The brand provides consumers and the eye care professionals with quality spectacle lenses, diagnostic tools, services and support in business. 

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