Sunday, April 12, 2015

Express your perfectly imperfect self through Bensimon sneakers

A famous author once said, “A blank canvas has unlimited possibilities.” Lucky for you, that’s what you’ll get when you join this year’s Bensimon DIY workshop – a blank canvas. What do you do with a blank canvas? Anything. Paint it, stamp it, bleach, or even embroider – you can do absolutely anything creatively possible with a pair of Bensimon canvas sneakers.

Bensimon is a Parisian heritage brand that was launched in the Philippines in 2013. Made of all-natural cotton-canvas and rubber, jetsetters around the world always bring a pair of Bensimon wherever they go. What makes Bensimon the perfect footwear choice is actually the fact that they are imperfect – giving them the vintage look, which is very much like the French lifestyle, anchored not on perfection but on simplicity and elegance.

Bensimon is all about individuality and uniqueness. Produced in EU and dyed in France, no two pairs of Bensimon are ever alike – which was what made last year’s intimate Bensimon DIY a big hit. It totally captured the brand’s identity of being perfectly imperfect, just like every individual.

This year, creative junkies from the media opened the Bensimon DIY series held at CommonThread Power Plant Mall last March 26. With the artistic support of Craft MNL, they got their hands dirty, literally, while trying to make masterpieces out of canvas sneakers! The result, of course, was stupendous. Nothing can be more beautiful than your own work of art.

But it gets better. What was previously opened only to the media will now be available for all you sneakerheads whose outlet of expression is your footwear. Unleash your creativity and customize your very own one-of-a-kind sneakers by joining the Bensimon DIY Series: Dream-it-yourself, do-it-yourself!

For every purchase of Bensimon sneakers from March 24 to April 25, you will be entitled to a free DIY workshop session. Make sure to get your pair from any of the following participating stores – CommonThread (Greenbelt and Power Plant), Rustan's (Gateway, Makati, Alabang Town Center and Shangrila), SM Aura and SM Makati – to get a workshop invite. You can choose your canvas from a wide array of colors that will definitely pop this summer.

Leading this fun activity will be Craft MNL and Googly Gooeys so get those creative juices flowing already! Be ready to experience making fabric textures, marbling, embroidery, painting and stamping.

Get your Bensimon sneakers now and join us at the Bensimon DIY workshop simultaneously happening at Common Thread Greenbelt and Power Plant Mall on April 25th!  See you there!

For more details on the promo, like us on Facebook ( Philippines) and follow us on Twitter and Instagram (@bensimonph).

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