Official Statement from The SM Store: In reference to the price tag photo circulating in social media, we are sorry for the misunderstanding. We would like to assure the public that the price indicated on the tag is correct. The old price tag used came from another item, and is not referring to the promo item itself. This can be seen from the different item codes indicated on the individual price tags.
The SM STORE affirms that we will continue to uphold value for money and integrity at all times.
For more updates, please check their official website.