Saturday, October 17, 2015


An international brand, ELLE celebrated their 70 years of style with a bang! To commemorate their 70th year in fashion, they held a big fashion show at Mega Fashion Hall, SM Megamall wherein they showcased their limited-edition “7 Decades, 7 Dresses” collection.

ELLE’s celebration wouldn’t be complete without a catwalk presentation, and this one definitely did not disappoint. The limited edition “7 Decades, 7 Dresses” headlined the show with new frocks that mark each of the brand’s 7 decades. From the feminine Flower dress that celebrated women’s power after liberation from war in the 1940s, the sweet Gingham dress of the 50s, 1960s’ signature MOD dress, the Ascot dress of the 70s, the Zip dress so reminiscent of the 80s, 1990s’ minimalist Asymmetrical dress,  to the current decade’s modern dress. 

A travel segment launched the ELLE Luggage line, with its array of soft and hard shell luggage in red, black, hot pink and copper colors, now available in the country. Young fashionistas took over the runway to show off the Juniors and Kids F/W collections. Girls are all set to be the belles of the ball, with flowing, delicate dresses, metallic knits, couture- style suits, tutus and sparkling skirts. Touches of gold, red and silver, plus luxe embellishments like quilting, embroidery and sequins further elevated the collection’s sophistication. The boys aren’t left behind, fashion-wise, of course, with trendy bottoms, and cheerful, graphic tops fit for the festive holidays.

Remaining first and foremost a strong and positive fashion brand, ELLE at 70 banks on its rich legacy and looks forward to many more years of bringing game-changing trends to stylistas of every generation.  

Don't forget to check out ELLE Kids apparel and shoes are available at all leading department stores nationwide and at the Ogalala Store at Shangri-La Plaza, East Wing.

Visit and like ELLE Kids their facebook page, and follow their instagram and twitter at ELLEkidsPH with #ELLE70 for the latest trends and updates from ELLE Kids.

Happy 70th Anniversary, ELLE! Looking forward to more stylish, fashionable years!


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