Saturday, November 21, 2015


Philippine Seven Corporation (PSC), country licensee of leading convenience store chain 7-Eleven, present James Reid and Nadine Lustre as the new faces of City Blends Coffee.

With James and Nadine staying atop social media trends due to their undeniable charisma as well as the relatable kilig that they bring to fans of all ages, 7-Eleven has really found the honest and down-to-earth personalities that are the perfect fit 
For City Blends coffee.

Fan response to the selection of the two has been positive across the board, with Reiders and Naddicts alike sharing the teasers, memes, as well as lines from the TVC on social media causing #JaDineFor711 to trend on Twitter.

The overwhelming fan response has prompted 7-Eleven to release an exclusive never-before-seen footage from the TVC and print shoot plus the alternate endings that fans are asking for – what James could have said to Nadine. This is also 7-Eleven’s way to thank JaDine fans for the unexpected support, as well as for integrating the hugot lines in their social media posts. Apparently it’s hard to move on, especially when we’re talking about James Reid and Nadine Lustre. And that’s a good thing for #JaDineFor711.

Honest-to-goodness Coffee

With JaDine as the new endorsers, City Blends gets its well-deserved turn in the spotlight. The coffee is made from 100% Arabica beans, with each cup made fresh as you order. The City Blends machine grinds the beans on the spot, giving you unparalleled freshness: the secret to quality coffee. Even the pricing is great, with City Blends cups starting at 20 pesos, honest! 

To excite fans even further, 7-Eleven is releasing limited edition City Blends cups with photos of JaDine! The 8oz cup features Nadine, the 12oz cup features James, and the 16oz cup features the couple. The JaDine cups do not only have hugot quotes from the TVC, they are also interactive so customers can have fun writing their own honest hugot as well. 

Aside from its brewed coffee, City Blends also offers other flavors such as French Vanilla, Mochaccino and Hershey's Dark Chocolate. 

Try the new 7-Eleven City Blends coffee currently available now at 562 7-Eleven branches nationwide, and at 712 stores nationwide by the end of the year! Watch out for more of #JaDineFor711!

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