Friday, February 12, 2016


 In an online survey of over 300 respondents, only a third (36%) of Filipinos are really happy with their Valentine’s Day gifts. Less than half (46%) said that they were satisfied while 3% expressed absolute dissatisfaction.

The survey, conducted by Lazada, explored the processes and reasons for the lack of contentment over Valentine’s Day gifts. 

Avoid Cliché’s but Never Forget the Essentials 
Almost one in four respondents (23%) expressed that chocolates and couple’s shirts are cliché, but the most cliché gifts are picture frames with over 40% of people agreeing they are passé.

On the other hand, over 30% of respondents agree that flowers are a must have, beating out chocolates (19%), stuffed toys (9.6%). Surprisingly, more and more people (15%) see gadgets as an essential gift for the month of romance.

Ask and You Shall Receive 
It seems surprise gifts are falling out of fashion as an overwhelming 86% of respondents prefer to express to their partners what they want. This transparency between couples extends to finding deals. 65% of respondents said they don’t mind sharing that they got their gifts on sale. The implicit learning is that if you get your partner the gift they want, it doesn’t matter if you got it on discount.
Digital Love.

The survey also explored love in the digital space. Overtly expressing affection over social media or “Online PDA” seems acceptable with 52% of respondents saying they practice social media PDA themselves.  

However, when it comes to meeting love interests online, half of the respondents had hesitations with online dating. 51% agreed with the statement:  “Online shopping never hurt anyone, people do.” Talk about #hugot.

Love to Shop and Shop to Love 
As our Valentine’s Day gifting habits evolve and improve, it is important for Filipinos to discover more convenient and cost effective ways to find the perfect gift. That’s why Lazada’s Valentine’s Day promo makes it the perfect place to get the gifts your partner wants in ways you can easily afford. Visit or shop now via the Lazada mobile app. 

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