Wednesday, January 18, 2017


Long trusted in the home appliances market, Japanese electronics brand Sanyo in the Philippines is taking a step forward as it refreshes itself with new products along with a new name: Haier. The transition follows the acquisition of Sanyo Philippines by the Haier Group in 2012.

Now under Haier Electrical Appliances Philippines, Inc. (HPI), Sanyo products are expected to fully transition by the middle of next year. Haier promises to continue delivering Sanyo’s “affordable quality,” but with the introduction of new product categories, designs, and technologies to give Filipino consumers more value for the low price.

“Haier wishes to build on the success of Sanyo in the Philippines. This is why the company retained the brand’s Japanese management and business style,” Haier Philippines president and CEO Yutaka Itamochi said. “The acquisition also enables us to take advantage of Haier’s R&D and manufacturing facilities across the globe so that Filipino consumers can enjoy high-quality products that fit their budget.”

With the aim to elevate ordinary home life to “inspired living,” Haier delivers appliances that not only bring convenience, but also foster togetherness among families.

New name, new products

The shift expands Sanyo’s existing product lines with new selections care of Haier for home appliance shoppers to choose from.

Adding to Sanyo’s popular Single-Door fridge, Haier offers a full range of Basic and Two-Door refrigerators on top of its Inverter, Side-by-Side, and French Door models. Haier’s Window-Type air conditioners, along with its Split models, have also been added to Sanyo’s collection of Window ACs.

Haier has begun transitioning Sanyo’s television sets and washing machines this year, but while the process is ongoing, these product lines are already gaining market share.

Across these transitions, Haier adopts Sanyo’s technology, quality, and latest innovations in its manufacturing plants to produce the same appliances that consumers trust.
Quality within budget

HPI leverages the Haier Group’s 29 manufacturing bases in China, Thailand, Vietnam, Indonesia, and Malaysia; 16 industrial parks in the US, Asia, the Middle East, and Africa; and eight research and development (R&D) centers in Germany, Japan, the US, and Korea to ensure world-class products at more competitive prices.

“By owning our own manufacturing plants and R&D centers, we at Haier are able to offer affordable products without sacrificing quality,” Itamochi said. “This gives Filipino consumers the assurance that they will continue enjoying top-class products even after the Sanyo brand name phases out.”

This capability further allows Haier to innovate products for better functionality, energy savings, and convenience. It also enables the company to offer warranties that go beyond industry standards for complete customer satisfaction long after the sale.

Itamochi is optimistic about the reception to Sanyo’s transition. “We will continue working hard so that Filipino consumers will remain confident in our products,” he said.

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