It’s summer time once again and this only means one thing for kids – more playtime! Moms might be hesitant to prolong their kids playing outdoors due to sweat and malodor, but this summer, these can be the least of mom’s worries as Johnson’s® invites moms (even dads!) and kids to go out, be more active, and bond over their very own playcation!
What I love about Johnson's is their advocacy to encourage parents to let kids be kids. No gadgets, no tv, and just focus on real play.
Johnson’s® places a focus on active play to ignite their imagination, develop their social skills and process emotions, and become more resilient and confident because of the strong bond they develop with their parents during playtime.
As an avenue for more imaginative play, Johnson’s® has built an Active Kids Playcation playground equipped to further imaginative and active play among kids.
The Johnson’s® Active Kids Playcation playground consists of different play pods such as:
Imagine & Seek where children use their imagination and thinking skills to replicate an image using just rubber mats;
Fireball Away challenges a child’s balance, agility, and cognitive skills by dodging “fireballs” to get to the other end of the platform without falling;
Dragon Maze fuels a child’s sense of motivation to win by collecting all hidden items within a specific amount of time;
Little Builder’s City encourages the use of imagination and creativity by allowing children to design and build their own fortresses.
“It is true – hindi lang laro ang laro. Johnson’s® is a believer of playtime because of the multiple benefits it gives kids. More playtime has been proven to contribute to the overall development of kids as they become more resilient, socially intelligent, confident, and physically strong,” shared Bessie Campillo Johnson’s® Franchise Marketing Manager. “As a way for us to demonstrate our support for playtime, we are launching the Johnson’s® Active Kids Playcation campaign – encouraging parents to spend more time with their kids through active playtime.”
“It is important that we create safe spaces that will encourage children to play and use their imagination. By ensuring that they have this opportunity, experiencing the optimum benefits of play is just at their arm’s reach,” shared Michael Santiago of Philippine Toy Library, a non-profit organization that transforms idle spaces in communities into fun and educational play areas for the benefit of children who they consider as the reason why they exist.
There’s no doubt about the benefits imaginative play can give to a child’s optimum development. That’s why parents play an important part during this phase in their child’s growth. The parents’ role highly affects how the child perceives play so it’s crucial for them to provide children with the necessary props to aid in their imaginative play, plus it’s a great bonding experience!
Bettina Carlos and daughter, Gummy, explore the Johnson’s® Active Kids Playcation play pods.
The Johnson’s® Baby Team (L to R: Ria Gatmaitan, Gav Bengzon, Regina Dimayuga, and Bessie Campillo) with celebrity mom Bettina Carlos and Philippine Toy Library’s Michael Santiago.
Make playtime more enjoyable and worry-free for parents with the Johnson’s® Baby Active Fresh and Shiny Drops products. Keep your kids smelling fresh despite sweat and malodor with the Johnson’s® Active Fresh Shampoo and Johnson’s® Baby Active Fresh Bath. Meanwhile, girls can keep their hair shiny as ever despite playing under the sun with the Johnson’s® Baby Shiny Drops Shampoo and Conditioner.
Again, don’t keep play at bay this summer! It’s time for more playcation! Visit https://www.johnsonsbaby.com.ph/ to know more updates on Johnson’s® take on play.
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