In 2016, Grab launched Grab Wives Academy and reached 100 Grab drivers’ wives. And this year, they aim to reach and empower 600 to 1000 drivers’ wives and inspire thousands more.
Nine out of every ten housewives are ill-equipped with managing the money remitted by their husbands, the Grab drivers. If the wives are not given the necessary skills and opportunities to manage or grow their husband’s income, the endless cycle of poor money management within the Filipino family will continue.
In recognition of the importance of the role of wives in achieving success for the community, the #GRABMisiskolar was born. Their goal is to empower and educate the drivers’ wives to be wiser about handling their husband’s hard-earned income and enabling them to start their own mini-gosyo.
Last August 13 held in Mega Tent Libis, Misiskolars from Metro Manila became part of a full-day entrepreneurial program which included finance management and family planning talks from as well as different livelihood workshops such as no-bake cake making, perfume-making, direct selling, starting up your own business, and getting the needed start-up capital. As an extension of the campaign and with the help of partners – Unionbank, Lendr, Avon, Sunlife, Angat Pilipinas, and Generika Drugstore, Grab aims to give the wives the chance to start earning by putting up a business.
With the help of digital partners and mommy bloggers, the program aims to reach out to more wives and inspire them to be more madiskarte about the family finances – so they can become wais sa pamilya and wais sa pera.
The program's aim is also to help the husbands and wives to work as a team. Finding ways to save money together so they'll have more cash to reach their financial goals. How to cut costs and boost savings and save money on everything from everyday expenses to budgeting, and get their finances aligned so they can set aside more for their future.
It's surprising how easy it is to save money or invest it when you really put your mind to it. Misiskolar program will also be launched in Cebu, targeting 400 wives. Witness the journey of the GRAB Misiskolars from misis to wais na misis through our Facebook page, GRAB Misiskolar.
Congratulations Grab for launching Grab Wives Academy and for empowering more Filipino families – one #GRABMisiskolar at a time.