Combining quirky and “everyday wearable,” the new image aims to appeal to everyone. It is both simple and striking with its new boldface logo and colorful packaging. Upcoming products will match the new bold attitude.
“The youths are the main inspiration for Careline’s new brand direction. They are confident in who they are, what they want, and how they want to express themselves,” said Careline brand manager Creole David.
“We offer products that are a little different from the usual drugstore make-up brands. They are Better than Basic,” explained David. “And they are very wearable!”
Another product to look forward to is the Careline Multi Sticks, a multipurpose make-up collection that comes in six pieces: Contour Stick, a universal contour that also doubles as an eyeshadow color; Brighten Stick, a yellow-toned brightening concealer that can be used as an eyeshadow primer; Strobe Stick, a metallic highlighter for the décolletage and shoulders that also looks great as a metallic eyeshadow; Blur Stick, a pore-filling primer that works well alone or under foundation; and Rose and Peach Sticks, multi-use tints that do wonders for the eyes, cheeks and lips.
To spread its Better than Basic message, Careline launched the Girl Gang, led by teen star and endorser Andrea Brillantes. Joining her are Alyana Chapman, Azusa Masu, Megu Demetrio and Regine Lacanienta, the brand’s online model search discoveries. They embody the fun but empowering message Careline wants to share with its youthful market through a short digital film that can be viewed on www.instagram.com/p/BX5Gp_MFju0/ and www.youtube.com/watch?v=QqOi_NzopQM.
With its shift in attitude and a bolder, trendier brand image, teens and make-up fanatics can definitely make a statement with Careline.
To know more about the new Careline, visit https://careline.com.ph/, and follow their social media accounts: www.facebook.com/CarelineCosmetics, www.youtube.com/channel/Careline PH Official, www.instagram.com/CarelinePH and www.instagram.com/CarelineGirlGang.