Thursday, November 9, 2017


Under the SM Project Global Campaign, Timex (which boasts a 160-year old heritage from United States) has launched an 18-mall roadshow entitled Timex Time Travel, to celebrate and explore the evolving landscape of watch making. The event offers event-exclusive deals, freebies and fun games.

To cap off this road show with a kick, Timex, in partnership with SM Store, also launches its Fall Collection perfect for the Holiday gift-giving season. Part of the launch is the military-inspired watch styles namely the Timex Allied Chrono and the Timex Expedition Ranger, which bring out one’s adventurous side with its outdoor styling, appropriate for the office as it is for the trail. Another featured line is the limited edition Timex Easy Reader that is now celebrating its 40th anniversary with over 100 million pieces sold worldwide. The Easy Reader is reinvented as a contemporary classic featuring the famous Horween® leather strap, with its appealingly understated style, that is just as relevant and distinctive today as it was in 1977.

As the main highlight of the Fall 2017 Collection launch, Timex showcases its special watch style that is exclusively first seen in the SM Store --- the Timex Metropolitan Collection. With refined & textured dial details plus ultra-thin watch case, this newest timepiece offers a touch of simplicity and sophistication to one’s work-to-play look. With the Metropolitan Collection, Timex enthusiasts can hit the city streets with elegant style.

Timex embraced the new millennium by exerting its watch making prowess with collections that have captured both its technological and design expertise. 
Throughout time, Timex has been at the forefront of watchmaking, creating a long lasting legacy that continues to live on through every timepiece it crafts. 

If you're looking for affordable, yet functional watches to gift yourself or a loved one, check out the new Fall Collection of Timex in SM Store and Timex Shops nationwide. With Timex, surely this Holiday is yet your wonderful time!

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