LG SHOWS HOW DAILY LIFE CAN BE EASIER AT INNOFEST ASIA 2018

InnoFest has come home. After launching show-stopping events in South Africa and France, LG Electronics brought its annual InnoFest roadshow to Asia from April 23 to 25. Held at the new LG Science Park in Seoul, South Korea, InnoFest Asia 2018 welcomed over 250 representatives from LG, its distribution / retail partners and members of the media from all over the region.

This year’s event, themed “An Invitation to the AI Home That Thinks of You,” introduced LG’s range of smart appliances equipped with LG’s SmartThinQ, the brand’s signature AI technology, and high-tech innovations aimed at making daily life easier and more convenient for the consumer. Guests were able to experience these products for themselves in a set-up designed to emulate a natural home environment. A mock living room, kitchen, and laundry room a displayed a variety of products embedded with AI technology and designed to seamlessly integrate into everyday life.

The mock kitchen highlighted LG’s latest InstaView Door-in-Door fridge technology, now applied to Multi-Door refrigerators. Featuring a sleek and elegant stainless steel design, LG’s InstaView Door-in-Door refrigerators come with a glass panel that illuminates the interior with two simple knocks so users can conveniently scan the contents for faster and easier access to their favorite drinks and snacks. This distinctive feature offers an energy-efficient and comfortable way to look inside without opening the appliance door, leading to less cold air escaping and fresher food for longer.