SM Supermalls COO Steven Tan, SVP for marketing Jonjon San Agustin and SM Megamall AVP for operations Christian Mathay welcomed everyone to the event. Mathay said, “Our #AweSM 60th anniversary celebration officially begins with an #AweSM ‘Sweet 60’ weekend party in all 70 SM malls nationwide. Expect a lot of fun and exciting surprises coming your way during our weekend activities happening from May to October, and watch out for #AweSM deals from food to fashion and other finds.”
As one of the highlights of the event, SM also held a giant logo projection mapping show at SM Megamall’s facade along EDSA.
The #AweSM “Sweet 60” weekend party featured interactive play experience, where shoppers immersed themselves in a fantastic wonderland of colors and desserts. In partnership with Boysen, Fruits In Ice Cream, The Dessert Museum, and The Lost Bread, SM Megamall’s #AweSM Weekend Party was an Instagram wonderland where everyone splurged on dessert treats and freebies, and snapped photos at the different activity stations.
For more information about #AweSM 60 years, visit SM Supermalls Facebook page or check out www.smsupermalls.com.