In a heartwarming new commercial for Jollibee, former beauty queen and renowned actress-host Charlene professes that her “greatest joy” in life are her twin children, who had grown up relatively away from the limelight.
“I can’t believe how time has just passed so fast, and totoo pala ‘yung sabi nila, that no matter how old you get, you’ll forever be babies in my eyes. I want you to know that we tried every day to give you the best at hindi kami magsasawang alagaan at mahalin kayo,” —a sentiment that many parents can truly relate to.
The message that Charlene addresses to her children in this newest Jollibee ad is almost verbatim of her Instagram post on the twin’s birthday, which, as of the commercial’s release, garnered over 50,000 likes.
As it was written straight from a thoughtful and well-spoken mother’s heart, the message became an instant hit among Filipino netizens who related to the emotions in Charlene’s post.
Aga, well-loved member of the Jollibee family, caps off the ad with another heartwarming sentiment—that we only want to give only the best for the best. The best people in our lives, our families, deserve only the best-tasting crispylicious, juicylicious Chickenjoy. The beloved Jollibee favorite that has captured the hearts and taste buds of Filipinos for generations.
“As the country’s biggest fast-food brand and a proudly homegrown Pinoy company, we at Jollibee have always strived at being the best in every way possible especially for our products,” said Cathleen Capati, Jollibee AVP for Flagship Category. “Chickenjoy and the role it plays in bringing Filipino families together, like the Muhlachs having meaningful family bonding moments during mealtimes, has been one of Jollibee’s greatest joys.”
Just Like the Muhlachs, ring in 2019 with renewed love for family—with only the best-tasting crispylicious, juicylicious Chickenjoy on the table.
For more information on Jollibee’s products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.