Inspired by the chic aesthetics of French fashion magazine, ELLE, the “ELLE brand” was born to satisfy the demands of consumers for functional items that are always on trend.
Covering different lifestyle segments and catering to different age segments all over the world, the ELLE brand has also grown internationally through its “ELLE Kids” line. Based on consumer behavior, kids these days, especially those 5 years old and up, have a more developed sense of style, opting for non-character options. Showcasing the best of Parisian lifestyle, ELLE Kids caters to children as well as their parents who appreciate chic but comfortable clothes and sophisticated yet durable styles for shoes.
Taking inspiration from French fashion and making sure styles are comfortable and kid-friendly, ELLE Kids is able to create a comfortable styles that exudes youthfulness and happy vibes
For its F/W 2020 collection, see ELLE Kids revisit its classic and timeless palettes featuring colors that are quintessentially French - blue, white, and red. Making use of these classic colors, ELLE Kids has come up with a collection that showcases a strong stylistic approach based on simplicity. Classic Parisian looks are given cool updates through the introduction of new shapes, feminine frilled details, flared sleeves, and striped bands making pieces from the upcoming collection chic yet eye catching perfect for kids who love to explore and discover new things.
By intermingling different styles, ELLE Kids is able to provide a wide selection of looks through comfortable and durable clothing and shoes. Make sportswear look chic while classic dressy styles are given a refined treatment. Complementing these is the use of comfortable materials that children will love to play and enjoy in.
Just in time for the holiday season, is the launch of ELLE Kids' latest collection. The “I Wear ELLE” campaign empowers kids to learn the importance of developing their own style by being more creative and letting their unique personalities shine. More than just offering stylish options for shoes and clothes, ELLE Kids also advocates developing children’s creativity by expressing what’s unique in their personality.
ELLE Kids at 75
Looking forward to ELLE Kids' 75th year of enhancing children's everyday lives through fashion and style next year, the beloved French brand is launching its special anniversary theme, “1945 & Forever”. Showcasing the brand's strength through the years, this latest campaign is definitely one to watch out for.
Founded by Helene Lezereff in 1945, ELLE magazine focused on women empowerment and gender equality while its spinoff children’s fashion brand, ELLE Kids focused on the process of changing the world and making a better future through the #IAMELLE 2020 campaign. Do keep an eye on cool promotions and other activities this coming 2020 that are sure to be enjoyed by the young ones.
Live life fashionably, the French way with ELLE Kids. Make sure to check out its latest collection at SM department stores, Robinson’s department stores, Rustan’s and other leading department stores nationwide for some early holiday shopping.
For more information and updates, follow Elle Kids Philippines’ Facebook page and @ellekidsphilippines on Instagram.