The Philippines’ #1 powdered beverage brand Tang is giving new meaning to what a snack looks like with the launch of its new Fruit & Veg beverages and Gummies line. These new launches are in response to changing consumer needs due to the pandemic and the new normal. With these exciting snack offerings, Tang aims to further cement its leadership in the powdered beverage category and gain a foothold in the growing gummy snacks segment.
Tang Fruit & Veg: Deliciousness and
Nutrition in one Refreshing Glass
In the Philippines, Tang is the
undisputed leader in the powdered beverage category. The brand’s delicious
fruit-flavored variants contain Vitamin C levels equivalent to 2 small oranges,
which equates to 100% of kids’ Vitamin C requirement for the day. Tang not only
has a taste that kids love, but also has the nutrition every mom wants for her
kids – no wonder it’s every mom’s go-to drink! Most especially during the
pandemic, Tang has helped Moms to provide additional nutrition to keep her kids
healthy. In the past two years there has
been a rising trend of immunity and products with fortification benefits. With
this consumer understanding in mind, Tang’s dual ambition is to grow the future
of the powdered beverage category as well as enter a new and growing snack
segment with the launch of exciting new formats for Filipino consumers to
enjoy.
Tang Fruit & Veg is the first of its
kind powdered beverage in the Philippines that offers the deliciousness of
fruits PLUS the nutrients of vegetables. Families can enjoy the taste of Tang
Orange PLUS Carrot, making it a high source of Vitamin C as well as Vitamin A.
Having one glass of Tang Orange + Carrot gives kids the Vitamin C amount found in
two small oranges and the Vitamin A amount found in a ½ cup of carrot.
Nutrition and deliciousness in a glass? It’s a parent’s dream come true!
Also launching in the next few months is
Tang Dalandan + Malunggay. One glass gives kids the Vitamin C equivalent to one
piece of Dalandan (about 67g) and iron close to 1 cup (90g) of Malunggay.
In the wake of the pandemic’s immense impact on the world, consumers are reassessing what snacking looks like, tastes like, and what it means to them in the context of their altered lives. According to the 3rd Annual State of Snacking Report, an overwhelming 79% of people surveyed said that their definition of what a snack is has evolved over the last 3 years. In addition, more people - 89% in fact, say that they imagine there will be more snack options to choose from in the next 3 years. People surveyed attest that the snacks they are eating now are different from the ones they consumed 3 years ago. The State of Snacking Report is an annual survey conducted by Tang manufacturer Mondelēz International, The Harris Poll and Next Atlas. The survey aims to understand people’s changing behaviors around snacking.
New! Tang Gummies
It’s juicy, chewy and with vitamins!
Tang Gummies has the delicious fruit flavors that moms and kids love about
Tang, in a new gummy format. Gummies is an opportunity segment, growing faster
than the total candy snack category (Nielsen, 2020). This presents a growth
opportunity for the Tang brand to be present in more snack formats, while staying
true to what endears it to moms and their kids. Each pack of Tang Gummies is a
high source of Vitamin C and contains real fruit extracts. It comes in two variants:
Tang Orange Gummies – shaped like real orange segments, and Tang Mixed Fruits
Gummies, which contains orange, mango, or strawberry shapes and flavors.
“Tang is exploring our snacking approach. We’re focused
on accelerating our core business while exploring opportunities in broader
snacking categories,” shares Carlo Isla, Category Manager for Powdered
Beverage, Gum and Candy of Mondelēz International in the Philippines. “Tang has
been beloved by moms and kids for decades in the country. With the pandemic changing
how we all live; Tang aims to stay ahead of the emerging trends among consumers.
Tang Fruit & Veg and Tang Gummies resulted from a deep understanding of
consumers’ preferences, their needs for their family in this new normal, and
how snacking now plays a bigger part in their lives.”
He ends, “Consumers prefer trusted
snacking brands like ours, but they expect more. They want more offerings,
value and quality. In response we are being agile and moving fast to win in
snacking.”
Tang Fruit & Veg is now available in all supermarkets nationwide and online through Shopee and Lazada. Tang Gummies is also available starting April 2022 in select supermarkets, and online.
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