Thursday, May 26, 2022

Samsung to ‘Spark that Super Feeling’ in Consumers across Southeast Asia with LazMall Super Brand Day 2022 on Lazada

Samsung Electronics Co. Ltd and Lazada, Southeast Asia’s leading eCommerce platform, are partnering again for the fifth edition of Samsung Super Brand Day on 26 May. Themed ‘Spark that Super Feeling’, the much-anticipated annual campaign is set to return with a bigger, bolder, and better online shopping experience to spark an instant connection and stronger engagements with consumers across Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines.  

On Samsung Super Brand Day, online shoppers can enjoy irresistible deals on their favorite Samsung products across smartphones, tablets, wearables, TVs, smart monitors, as well as digital appliances – available on the Samsung Official Store on LazMall. This includes the Samsung Crystal 55” UHD, the Smart Monitor, and the smartphone focus model – the Samsung Galaxy M53 5G. Targeted at those seeking great performance and peak entertainment experiences at good value, the Galaxy M53 comes packed with an expansive 6.7-inch Infinity-O Display with 120Hz refresh rate that is perfect for gaming, and a flagship-class 108MP quad-camera set to capture the best quality content.

In the lead up to the event, consumers can already participate in games and giveaways on Samsung and Lazada’s Facebook and Instagram, as well as on the main campaign page, to gain first-hand access to the best deals on Samsung’s Super Brand Day. In addition, Camille will also be hosting a live session on LazLive, Lazada’s in-app livestream channel, sharing more on the latest offers and products available to purchase during the sale. Besides interacting directly with Camille Co, consumers can also participate in fun activities and stand a chance to win attractive rewards on the latest Samsung products.

“The rapidly growing digital economy in Southeast Asia has evolved consumer behaviors, lifestyles and needs. As digital channels are now a critical touchpoint for us to reach out to consumers and deliver our latest innovations, we are constantly pushing ourselves to improve the online shopping experience for our customers. We are delighted to continue our successful partnership with Lazada for the fifth year running, and look forward to working with them to explore more creative ways to engage with and excite our consumers as they cart out our products,” said Shawn Kwon, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.

James Chang, Chief Business Officer, Lazada Group, said, “We are delighted to continue our strong and trusted partnership with Samsung, having been the first eCommerce platform to hold their Super Brand Days since 2018. Together, we have been bringing shoppers in the region easy access to quality products and an enjoyable shopping experience. LazMall’s badge of authenticity, easy returns and free shipping also empowers consumers to purchase with peace of mind, especially when 73% of consumers in the region today consider eCommerce to be integral to their everyday lives[1].

Highlights of Samsung x LazMall Super Brand Day include:

  1. Exciting deals and promotions such as the Lazada Lucky Draw and Trivia Contest
  2. Join Camille Co on LazLive on 26 May to avail of livestream exclusive offers

Can’t wait to get your hands on new Samsung products that have ‘sparked that super feeling’ for you? Mark your calendars for 26 May and download the Lazada app on the Google Play Store or Apple App Store today!

For more information, please visit the Samsung Flagship Store on LazMall.

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