Filipino beauty brands have been making waves in the scene for a while now, dominating consumers’ hearts through utilizing eCommerce and social media for their brands. As one of the biggest platforms and eCommerce pioneer in the country, Lazada has been empowering local beauty and skincare brands to flourish by providing an avenue for Filipinos to easily find and buy the products they’re looking for.
Two local brands who have established their
presence on the platform are Clocheflame and Apotheke Science. Both companies
were founded on the genuine desire to inspire people, and both were built from
the ground up on Lazada.
25-year-old Arianne Amante established
Clocheflame, a local beauty brand providing quality but affordable make-up
products fit for the everyday Filipina. She always knew that she wanted to
start a beauty brand, with her inspiration stemming from her college thesis
highlighting Filipino’s perception of self-beauty.
She eventually made her dream a reality by
opening her shop in 2020, leaving her corporate job to focus on her business
full-time.
Launching the business 2 years ago was
definitely a challenge with the unexpected hurdles brought about by the
pandemic, but she shared that onboarding her fledgling brand on Lazada was an
easy decision to make.
“Putting up our business in Lazada was a
no-brainer because we knew that it was a vital tool for us to grow our
business, and this has been proven true,” says Amante.
The brand is proud of being rooted on the principles of
sustainability and helping the economy grow by limiting plastic consumption and
partnering with local manufacturers. Like any other start-up, however,
Clocheflame encountered hurdles early on. Amante rallied her small team of five
full-time members by telling them to focus on the brand’s strengths. Being on
Lazada from the get-go also helped them to break through. They saved budget on
rent and high commission fees that were reallocated to R&D, and they also enjoyed
the platform’s massive reach.
“Lazada is very generous in extending help
and offering extra mileages to small businesses like ours, especially when it
comes to getting exposure,” Amante said, adding they were immediately listed on
LazMall, Lazada’s curated selection of leading international and local brands,
establishing their credibility to consumers. “Being on the LazMall channel
really added credibility for us to be
recognized as a legitimate brand and that’s something we’re truly thankful
for.”
Clocheflame also maximized Lazada’s many
seller features and resources designed to help business grow. Lazada back-end
system presents valuable insight that allows them to strategize their next
steps, especially with product forecasting. In terms of showcasing the more
human side of the brand, they hop on LazLive.
To date, some of the Clocheflame’s biggest
products include the All-Around Flush, branded as “tan in a tube”; the TLC
Spray, a restorative facial mist; and the Dream Filter, a weightless soft-focus
pressed powder.
Clocheflame also recently launched its
newest offering, the Lip Muse, which combines the creamy glide of a balm, the
nourishing benefits of a lip oil, and the power of a lipstick.
Amante’s vision for Clocheflame is to
become a homegrown brand that Filipinos can be truly proud of. Her advice to
those looking to follow her footsteps? Remember that “failure is not fatal” and
that “it is the courage to continue that counts."
“That [line] speaks to me on so many
levels,” she said. “I’m only 25, I know that that’s very young, but I use that
as an advantage for me to have more room to make mistakes and do better. I
always tell others just to know your why, stay true to your identity, and
protect that spark. The one thing that will differentiate you from others is
your story and your purpose—own that.”
Creating
Natural Skincare Solutions
Meanwhile, Apotheke Science was likewise
developed from a simple intent to help others.
It all started with the founder of the
local skincare brand formulating a salve that would help the skin of patients
undergoing chemotherapy heal from the effects of radiation. The product proved
to be effective for them, as well as for those who suffered from the effects of
eczema, psoriasis and dry skin. Initially distributed in a hospital, it also
worked for doctors and nurses whose skin was damaged from stress and lack of
sleep.
The salve would eventually be known as the
Apotheke Skin Doctor balm, now sought-after for its anti-aging effects.
Following its success, the founders decided to develop more products to serve
the wider population in need of effective but affordable skincare solutions.
“We now have a wide range of products that
deal with acne, uneven skin tone, premature ageing from stress, lack of sleep
and exposure to the sun, dryness, oiliness, clogged pores, and all the
fundamental issues that damage one of our body’s largest organs and its first
defense against external threats to the body,” the Apotheke team said.
Apotheke set up shop on Lazada, citing the
platform’s wide network and logistics capabilities as the main driver for their
choice.
“Lazada has helped us reach customers
throughout the country that we most likely wouldn’t have been able to reach
with our own resources,” the Apotheke team said.
The different tools available were also a
big driver for the brand’s sales and performance on the platform. The team
leveraged LazLive to connect with its audience at the height of the pandemic
when people were mostly home and on their phones. Apotheke takes notes as well
from Lazada University on eCommerce education, while maximizing marketing tools
such as Lazada Bonus and Free Shipping Max to boost sales especially during
major campaigns.
“Our products have helped so many people
have better skin and regain their confidence,” the Apotheke team said. “This
has resulted in higher demand for our products, which in turn has allowed us to
give more jobs to people and fund more projects that help various communities.”
The Apotheke team is passionate about
helping Filipinos feel more confident about themselves, as well as building a
good and honest brand through their best practices. They share that this is
their core belief in continuing to build Apotheke’s success.
“Be generous – whether it’s with our
consumers or our own people. It will always come back in ways to help us grow,”
the Apotheke team said.
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