In the 2019 Financial Inclusion Survey conducted by the Bangko Sentral ng Pilipinas (BSP), the biggest percentage of Filipinos—a whopping 41%—can only answer 1 of 3 financial literacy questions correctly. A meager 8% can answer three. This clearly shows how important and relevant financial education is for Filipinos.
The pandemic made many Filipinos realize the value of taking care of your finances, only a few really put it in practice. Blame it on the lack of awareness, limited access to credible information and lack of reliable role models.
FWD Life Insurance’s FWD Affiliates PH app 3.0 hopes to bridge this information gap by giving Filipinos access to credible finance and insurance-related content and making it rewarding for them to become an advocate for financial education. Through the app, you can get cash-convertible rewards when you share articles and posts about personal finance, investing, and handling money on Facebook, Instagram, Viber, Messenger, and email.
“Our goal is to protect every Filipino family and secure their future. And education is key to helping them make sound financial decisions and grow their wealth. FWD Affiliates PH app 3.0 makes it easy and fun to spread this message and get rewarded for doing so. In this way, they are not just improving their own lives but also helping others do the same,” says FWD Life Insurance President and Chief Executive Officer Li Hao Zhuang.
As part of the commitment, FWD will be giving away complimentary insurance coverage worth Php200 million from October 10–31. The first 10,000 people who download and register FWD Affiliates PH app 3.0 will be eligible to get a free one-year accidental death and dismemberment insurance. For more info, visit bit.ly/FWDAffiliatesPressRelease.
The contribution of FWD Affiliates PH app 3.0 in pushing for financial education among Filipinos has not gone unnoticed. Recently, the app was recognized as the Insurance Inclusion Initiative of the Year in the Insurance Asia Awards 2022. It is a validation of how the app can play a significant role in helping Filipinos become financially literate, and how it can rapidly grow an army of financial literacy advocates who will help educate countless more Filipinos to take care of their finances.
Earn while you learn
The app’s content library is a one-stop shop for all money, finance and insurance-related articles and posts. You can choose from hundreds of contents—more than 300+ and counting— in the app’s content library, covering everything from saving, budgeting, and investing to money management, stocks, and financial planning.
Get money tips and advice from experts on #Adulting #Parenting and #Investing. Be updated with economic and market news. Learn how you can start prepping for your #retirementgoals and #manifestmydreams.
But as you share the content to your friends and network via social media and messaging apps, you earn rewards points you can convert and redeem as cash via GCash!
With the recent app update to version 3.0, users can earn as much as 1,920 points every month just by sharing content or getting friends to download via your personalized link. You’ll earn even more points if your posts generate signups for FWD advisors or when your friends purchased from FWD. By just sharing content, you’ll get to earn rewards 24/7, even while you sleep!
More learning, more rewarding with 3.0
FWD Affiliates PH app 3.0 is an industry-first that truly reflects FWD’s innovative spirit and consumer pulse. And this version ups the ante, combining engaging and relevant content, enticing rewards, and easy redemption. And what’s more, it’s free to download on Apple App Store and Google Play Store.
“Learning how to manage our financial is really important. Since people are already reading and sharing content on social and messaging apps, we wanted to add value to what they are currently doing—by providing relevant, helpful content and rewards. It’s like the pay-it-forward concept that we are all familiar with. Learn and earn from what you love to do online, then share the knowledge and the potential to earn with your network. The rewarding cycle continues. We are changing the way people feel about insurance,” says FWD Life Insurance Chief Marketing Officer Roche Vandenberghe.
In just two years, more than 600,000 content from the app have been shared in various platforms. This is testament to the massive need and current demand for content on personal finance.
Download and register FWD Affiliates PH app 3.0 for free on Google Play Store and Apple App Store. You can learn more at www.fwd.com.ph/affiliates-program/.
Source: Bangko Sentral ng Pilipinas. https://www.bsp.gov.ph/Inclusive%20Finance/Financial%20Inclusion%20Reports%20and%20Publications/2019/2019FISToplineReport.pdf
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