Monday, June 5, 2023

The Rail Officially Opens its 13th Concept Store in SM North EDSA

The Rail Concept Store, one of the front-runners of the country's streetwear and skate fashion scene, celebrated the grand opening of its 14th store in the country on April 21, 2023. Located at the 3rd Floor of The Block in SM North EDSA, The Rail offers a diverse selection of skateboard decks, streetwear and skate apparel inspired by hip-hop music and culture. The brand houses international brands like Avirex, Defend, Santa Cruz, Illest, Primitive and Maui and Sons–to name a few.

The event was attended by street fashion and lifestyle personalities who were treated to welcome snacks and drinks upon arrival. The Rail's Executive, Neil Solomon, and Marketing Manager, Laika Del Rosario, led the ribbon-cutting ceremony to mark the official opening of the store.

In his message, Neil shared the story behind the ten years of The Rail, their passion for the skate lifestyle, and their vision for the store moving forward to this era of street fashion and culture and their 10th year in business. He expressed his gratitude for the support of those who attended the event and their brand enthusiasts. He also highlighted the launch of WIP Caps at The Rail, which features exclusive designs from a popular local brand that embodies the unique style and culture that The Rail represents.

Guests with Neil Solomon

Local collaboration featuring WIP Caps

Guests were also treated to a speech by one of the co-founders of WIP Caps, Mari Torres, who shared his excitement for their latest collaboration with The Rail and showcased their latest styles and collection of meaningfully designed headwear. WIP Caps is a local company that The Rail believed in thus this collaboration happened.

Mari Torres - Co-founder of WIP

The Rail duffle bags by Johnny Moonlight for The Rail

With his passion for music, fashion, arts and street culture, Daniel Padilla continues to support the skateboarding community and local collaborators. His creative team personally designs shirts for The Rail and their latest line of bags were put into the spotlight during the event. These bags are perfectly crafted for the on-the-go and functional yet fashionable street lifestyle. The bags come in different sizes with variations of duffle and tactical tote bags.

Duffle Bag by Daniel Padilla

Bird. socked the event with fine music

Seasoned artists forming the alternative four-piece band, Bird., played an entire set keeping the vibe to a whole new level. With their distinctly tasteful songs of love, family and career, the band signified this sanctuary for the skate lifestyle where people of different age, gender and status are equally connected by the same passion. After all, The Rail is not just a store but also a community hub for skaters and street culture enthusiasts sharing life perspectives.

Bird. Performance

Eco del rosario of Bird.

Guest - Aaron Maniego

Guest - Dior Veneracion and Mom

Guests - Andrea Pauline Brillantes, Audrey Abalos and Ryllah Aragon Mata (L-R)

Guest - Moira Lacambra

The event capped off with refreshments and opportunity to connect with like-minded individuals–while enjoying booze, snacks and browsing through the store's wide selection of products. Lucky guests also had the chance to win exclusive products and giveaways from The Rail and WIP Caps.

Overall, The Rail Concept Store's grand opening event was a success, highlighting the brand's commitment to quality, customer satisfaction, and their passion for street culture. The Rail at The Block is now open to the public, and customers are invited to visit the store to experience the unique selection of streetwear and skate fashion that they offer.

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