DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it has entered into an agreement to acquire Scibids Technology SAS (“Scibids”), a global leader in AI-powered digital campaign optimization. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain performance metrics. The transaction is anticipated to close in the third quarter.
The acquisition expands DV’s product
leadership in real-time, campaign optimizations – and lets the company combine
its trusted media quality and performance data that includes viewability,
contextual and attention signals, with Scibids’s proven AI technology and real-time
optimization algorithms. This first-of-its-kind joint offering lets DV span the
media transaction end-to-end, from activation to measurement, and provides
advertisers real-time campaign optimization, without the use of third-party
cookies. Importantly, the acquisition progresses DV from the realm of proxy for
performance to actual ad KPI achievement and tangible business outcome – fully
in line with advertiser goals.
“The acquisition of Scibids is a decisive step in our journey to power superior
campaign outcomes that started with developing and delivering the industry
standard in media quality insights and has evolved into putting that data to
work for advertisers,” said Mark Zagorski, DoubleVerify CEO. “The combination
marries DV’s proprietary data with Scibids’ AI-powered optimization technology,
letting us empower brands with unparalleled insights and control over their
advertising performance.”
Scibids builds AI that automates and optimizes an advertiser’s programmatic
buying of digital ad campaigns. Leveraging DSP impression level data feeds
(including price), first party data and measurement data provided by the brands
or their agencies, Scibids AI dynamically generates custom bidding algorithms
for clients aligned with the advertiser’s KPIs and desired outcomes. Scibids’
clients include all major holding companies, independent agencies, and top
global brands that include Allianz, Dell and Spotify.
“DoubleVerify is a company that shares our commitment to independence,
innovation and maximizing media performance, and we’re thrilled to take our
partnership to the next level,” said Remi Lemonnier, CEO & Co-Founder of
Scibids. “This partnership will amplify the capabilities of our customizable AI
technology and expand its impact across the digital advertising ecosystem to
strengthen the open web. We look forward to working with the entire DV team to
deliver new opportunities and maximize campaign outcomes for our global
advertisers and partners."
The acquisition will provide advertisers with
multiple benefits including:
Maximize
business outcomes and ROI across all addressable paid media bought
programmatically, by incorporating DV’s granular metrics in multidimensional
dynamic optimization.
Ensure
continuous optimization through the integration of DV’s
impression-level media quality and performance data, and Scibids’ proprietary
AI technology in optimization algorithms.
Streamline
manual efforts and drive operational efficiencies by
employing automated bidding across leading DSPs, including Google’s DV360, The
Trade Desk, and Xandr, to name a few.
DV recently announced an exclusive commercial
partnership with Scibids together with the launch of DV Algorithmic Optimizer –
a cutting-edge solution that supercharges attention metrics with customizable
AI. In-market campaign tests with a number of Fortune 500 brands demonstrated
the efficacy of DV Algorithmic Optimizer, with results on average showing a 63%
increase in attention levels and a 95% increase in impressions won across
several campaigns. The acquisition will expand DV's ability to deliver
real-time campaign optimizations leveraging its comprehensive media quality and
performance data.
“Through our combination with Scibids, DV will lead the industry in dynamic
campaign optimizations that drive real business outcomes,” added Zagorski. “The
acquisition lets us redefine the verification space and offer a continuous
feedback loop between activation, measurement and optimization – powered by AI
technology and the most trusted impression-level media quality and verification
data in the space.”
DV has over a decade of experience building digital transparency and trust in
the advertising ecosystem – protecting brand reputation and powering media
performance. Core to this trust is DV’s independence, offering solutions that
advertisers can employ across environments, formats and devices to meet their
specific campaign objectives. DV's combination with Scibids is a marriage of
two best-in-breed, objective platforms – both of which are ad-server and media
agnostic – offering advertisers trusted data and AI technology to help them
maximize their digital investments.
For additional information, please refer to
the Scibids acquisition investor presentation in the Recent News & Events
section of the Company’s investor relations site.
Terms
and Financial Impact
Under the terms of the agreement, DV will acquire Scibids for $125 million, subject to customary adjustments, consisting of approximately $66 million of the purchase price payable in cash and the remaining consideration payable in DV common stock. The terms of the transaction include potential additional consideration based on achievement of certain performance milestones. DV will discuss the acquisition in greater detail when it reports second quarter 2023 results today, July 31, at 4:30 p.m. ET.
Scibids was advised by LUMA Partners.
For more information about DoubleVerify, visit http://www.doubleverify.com.
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