Monday, September 11, 2023


Edamama, one of the nine Philippine-based companies included in the Forbes Asia 100 to watch, is gearing up for the most joyful season of the year. The Philippines' premier online-to-offline parenting platform has announced its biggest event of the year – The Family Expo 2023. From September 15 to 17, 2023, the SMX Mall of Asia will be transformed into an enchanting Christmas Candyland, setting the stage for an unforgettable festive experience.

Bela Gupta, co-founder of edamama, eagerly declares, "Embark on an exciting journey at The Family Expo 2023, where you can experience the perfect blend of joy and savings. This event is more than a shopping spree, it's about creating memories that families will cherish.” Get ready for an enchanting journey as edamama unveils an extraordinary lineup that will make this year's "ber months’' truly unforgettable! Prepare to dive into a world of boundless joy, exciting activities, and unbeatable offers from your favorite brands. We're here to ensure every hard-earned peso transforms into a treasure trove of delight. Imagine exclusive deals that slash prices by up to a staggering 90% from more than 250 beloved mama, baby, kid, and household brands. Brace yourself for the thrill of grabbing unbeatable discounts that make your heart race!

But that's not all - the excitement doesn't stop there. Here's a sneak peek at what's in store:

  1. Pampers: Pamper your little one with up to an incredible 50% off on a wide range of diapers and wipes.
  2. Chicco: Embrace savings of up to 50% on handpicked gear items that your family adores.
  3. Pigeon: Unlock a jaw-dropping discount of up to 60% on sterilizers and maternity essentials.Johnson's: Elevate your bath and body care routine with an exclusive buy-one-get-one offer on select bundles.
  4. Avent: Experience up to 30% off on selected bottles and sterilizers.                                   
  5. Fisher Price & Bright Starts: Delight in up to 50% savings on selected toys that spark creativity
  6. Barbie & Hot Wheels: Ignite your child's imagination with up to 30% off on selected toys.            
  7. Bean: Locally-designed prints by Filipino artists starting at P199
  8. Anko: Enjoy up to 40% off on select Nursery, Baby Gear, and Toys must-haves!

These exclusive deals, available in limited quantities daily and on select items, have been meticulously curated to ensure that customers can secure the best offers while managing their expectations.

Attendees can also look forward to meet and greet their favorite mom celebrities, Iza Calzado Wintle, Vien Iligan-Velasquez, Ciara Magallanes aka Mommy Diaries, and Bianca Gonzalez Intal, enchanting kids' play zones, appearances by beloved mascots, exhilarating raffles featuring prizes worth an astounding P300,000+, and complimentary loot bags packed with treats valued at over P1,000.

Esteemed Filipina actress and brand ambassador Iza Calzado expresses her enthusiasm for the upcoming festivities, noting, “The Family Expo 2023 encapsulates the essence of family, love, and happiness. Apart from the incredible deals, it is a space where families can immerse themselves in the magic of the season and create cherished moments together."

Nish D'Souza, co-founder of edamama, underscores, "The Family Expo 2023 is a testament to our dedication to making parenting a joyful journey. We understand that Christmas is about giving, so we are delighted to provide the best offers and discounts from our partner brands. Our aim is to help families find the best products and deals while embracing the holiday spirit.”

Admission is free, but attendees are encouraged to pre-register for a chance to win delightful surprise gifts. Secure your spot by registering here.

Stay up-to-date with edamama's vibrant offerings and activities by following their official website and social media channels. Alternatively, visit their physical locations at SM Southmall, Glorietta Mall, and the soon-to-open Robinsons Magnolia. Don't miss out on the edamama app, available on the Play Store, App Store, and Huawei AppGallery.

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