Tuesday, November 7, 2023

Empowering Entrepreneurs: Cebuana Lhuillier partners with ATRAM to unveil Micro Investment

 Cebuana Lhuillier, the leading microfinance service provider in the Philippines, continues to champion financial inclusion with the launch of Kanegosyo Center’s Micro Investment, powered by a strategic partnership with ATRAM, the country’s leading asset and wealth manager.

The combination of Kanegosyo Center’s unwavering support for entrepreneurs and ATRAM’s wide range of investment solutions aim to revolutionize how micro, small, and medium enterprises (MSMEs) approach investment opportunities, making financial empowerment attainable.

For as low as Php 50 with Kanegosyo Center’s Micro Investment, ATRAM opens the door to a wide array of investment opportunities across diverse industries, including leading corporations such as those involved in retail, real estate, finance, and telecommunications.

“The Kanegosyo Center launch in June opened countless opportunities for our Filipino MSMEs. In line with our financial inclusion mission, we partner with established institutions like ATRAM to provide tools and services for our Filipino entrepreneurs to unlock their fullest potential. We believe that everyone has a chance to grow their savings and to invest in their future for their families and business, even with little expertise and money,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. 

Cebuana Lhuillier Senior Vice President and Group Head for Customer Engagement and Market Development Annette Tirol expressed the same excitement. “Our mission at Cebuana Lhuillier is to provide products and services that empower Filipinos wherever they are. This partnership reflects a powerful alliance between two industry giants, bringing notable investment solutions to our clients. With ATRAM on our side, we reinforce our unwavering dedication to empowering Filipino MSMEs and provide them with an even more comprehensive suite of solutions.”

"At ATRAM, we recognize the importance of financial inclusion and providing investment solutions that are accessible for every Filipino. Teaming up with Cebuana Lhuillier, a leader in microfinance, allows us to bring our extensive range of investment products to a broader audience. We are excited to be part of this alliance that aims to transform the way MSMEs approach investments, making it more accessible and user-friendly," said Michael Ferrer, Chief Executive Officer of ATRAM Group.

Micro Investment is available to Kanegoyso Center members, with plans to extend to the wider public. It can be accessed through the Kanegosyo Center website and Kanegosyo Center kiosks at selected local government units (LGUs) and Cebuana Lhuillier branches.[MP1] 

To know more about the Kanegosyo Center, visit kanegosyocenter.com

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