The LEGO® Group breaks gender stereotype and encourages girls to ‘Play Unstoppable’

The LEGO Group is proud to launch ‘Play Unstoppable’ in the Philippines, a campaign geared towards inspiring girls to explore and express their creativity without limits. This follows the research commissioned by the toy company revealing that while girls feel increasingly confident to engage in all types of play, they remain held back by society’s ingrained gender stereotypes.

LEGO Friends 42614 Vintage Fashion Store

SRP 3,299.00

According to the findings, three-quarters (76%) of young girls feel confident in their creativity. However, this declines as they get older with two-thirds reporting they often feel worried to share their ideas. This is compounded by the pressure of perfectionism and anxiety about making mistakes (72%). Even parents agree – 71 percent say girls are more likely to hold back developing their ideas, because of these pressures.

LEGO Friends 42614 Vintage Fashion Store

SRP 3,299.00

LEGO Disney Princess 43246 Disney Princess Market Adventure

SRP 7,499.00

LEGO Disney Princess 43233 Belle's Storytime Horse Carriage

SRP 1,000.00

LEGO® Animal Crossing 77049 Isabelle's House Visit

SRP 2,999.00

In a mission to break these barriers, the LEGO Group is hosting a series of creativity caravans around Metro Manila throughout the whole month. Girls ages 4 to 15 can participate in immersive play experiences and take home a free brick set at select store locations below:

Toy Kingdom Megamall: March 9-10, 2024

Toy Express Makati: March 9-10, 2024

Toy Kingdom Southmall: March 16-17, 2024

LEGO Certified Store Alabang Town Center: March 16, 2024

LEGO Certified Store UP Town Center: March 16-17, 2024

LEGO Certified Store BGC: March 23-24, 2024

Toy Kingdom Bacoor: March 23-24, 2024

Toy Kingdom Podium: March 23-24, 2023

Toy Kingdom Mall of Asia: March 30-31, 2024

Toy Express Megamall: March 30-31, 2024

Toys R Us BGC: March 9-10, 2024

Toys R Us Glorietta: March 16-17, 2024

Toys R Us TriNoMa: March 23-24, 2024

LEGO Certified Store Shangri-La: March 30-31, 2024

Toys R Us Greenbelt: March 30-31, 2024

Upon arrival, kids can register at the on-site area to receive a free LEGO Polybag set which they can build at the activity area and take home for free. What’s more is that no purchase is necessary to participate. A wide range of LEGO themes are available in store so girls can build and play without limits.

Get your hands on these sets today and enjoy up to 20% off select products! Drop by your nearest LEGO Certified Store (Alabang Town Center, BGC, TriNoma, Shangri-La Plaza, UP Town Center) now! You may also visit all leading toy stores near you or through official LEGO stores online such as bankeebricks.ph, Lazada, and Shopee.

To learn more about the LEGO Group, check out lego.com.