The LEGO Group is proud to launch ‘Play Unstoppable’ in the Philippines, a campaign geared towards inspiring girls to explore and express their creativity without limits. This follows the research commissioned by the toy company revealing that while girls feel increasingly confident to engage in all types of play, they remain held back by society’s ingrained gender stereotypes.
LEGO
Friends 42614 Vintage Fashion Store
SRP 3,299.00 |
According to the findings, three-quarters (76%) of young girls feel confident in their creativity. However, this declines as they get older with two-thirds reporting they often feel worried to share their ideas. This is compounded by the pressure of perfectionism and anxiety about making mistakes (72%). Even parents agree – 71 percent say girls are more likely to hold back developing their ideas, because of these pressures.
LEGO
Friends 42614 Vintage Fashion Store
SRP 3,299.00 |
LEGO Disney Princess 43246 Disney Princess Market Adventure
SRP 7,499.00 |
LEGO Disney Princess 43233 Belle's Storytime Horse Carriage
SRP 1,000.00 |
LEGO® Animal Crossing 77049 Isabelle's House Visit
SRP 2,999.00 |
Toy Kingdom Megamall: March 9-10, 2024
Toy Express Makati: March 9-10, 2024
Toy Kingdom Southmall: March 16-17, 2024
LEGO Certified Store Alabang Town Center:
March 16, 2024
LEGO Certified Store UP Town Center: March
16-17, 2024
LEGO Certified Store BGC: March 23-24, 2024
Toy Kingdom Bacoor: March 23-24, 2024
Toy Kingdom Podium: March 23-24, 2023
Toy Kingdom Mall of Asia: March 30-31, 2024
Toy Express Megamall: March 30-31, 2024
Toys R Us BGC: March 9-10, 2024
Toys R Us Glorietta: March 16-17, 2024
Toys R Us TriNoMa: March 23-24, 2024
LEGO Certified Store Shangri-La: March
30-31, 2024
Toys R Us Greenbelt: March 30-31, 2024
Upon arrival, kids can register at the
on-site area to receive a free LEGO Polybag set which they can build at the
activity area and take home for free. What’s more is that no purchase is
necessary to participate. A wide range of LEGO themes are available in store so
girls can build and play without limits.
Get your hands on these sets today and enjoy up to 20% off select products! Drop by your nearest LEGO Certified Store (Alabang Town Center, BGC, TriNoma, Shangri-La Plaza, UP Town Center) now! You may also visit all leading toy stores near you or through official LEGO stores online such as bankeebricks.ph, Lazada, and Shopee.
To learn more about the LEGO Group, check
out lego.com.
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