Cebuana Lhuillier’s Groundbreaking Financial Literacy Campaign: "Bawat Ipon May Bagong Simula"

Cebuana Lhuillier proudly announces its latest financial literacy campaign, “Cebuana Iponaryo.” This innovative year-long program is designed to empower every Filipino by highlighting the importance of saving, all while making the experience enjoyable and engaging.

With 8-million Micro Savings account holders, Cebuana Lhuillier Bank foresees this campaign to further increase this number to 9-million by the end of 2024. The Cebuana Lhuillier Micro Savings account stands out as one of the most flexible and financially inclusive deposit options in the Philippines, requiring just a minimum deposit of ₱50 and a card fee of ₱100.

To achieve these goals, the campaign features several key elements.

All Micro Savings accounts come with waived dormancy fees and offer account holders a 0.20% annual interest rate, helping to strengthen the financial stability of account holders by encouraging consistent saving. Cebuana Lhuillier Bank is committed to fostering a culture of saving among Filipinos, ensuring long-term financial security for many.

As part of the campaign, new Cebuana Lhuillier Micro Savings account holders will receive a special welcome kit that includes a Cebuana Ipon Box. Inside, they’ll find a Fast Track Challenge card, a 24K UnionPay debit card, a welcome letter, and an Ipon Box Seal. The campaign also introduces fun, gamified savings challenges where participants can complete various tasks to accelerate their savings.

The Ipon Box is more than just a savings tool; it’s also your ticket to exciting rewards. Along with the box, you’ll receive an annual tracker to help you save regularly, aiming for ₱100 a day, which can grow to ₱24,000 by the end of the year-long “ipon” challenge. Milestones are marked with a “badge-like” status update that encourages continued saving and reminds participants to deposit their savings at any Cebuana Lhuillier branch.

This campaign isn't just for new Ka-Cebuana clients; existing Cebuana Lhuillier Micro Savings account holders with a minimum deposit of Php100 can also claim their own Ipon Box in any branch. “We believe that every Filipino holds a unique story, and we want to help them start new chapters with confidence and security through simple yet powerful steps of saving. Our ‘Cebuana Iponaryo’ campaign with its objective of Bawat Ipon May Bagong Simula is a testament to our commitment to making financial literacy and saving accessible and enjoyable for everyone,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

Dennis O. Valdes, President of Cebuana Lhuillier Bank, added, "Our goal is not just to reach 9 million Micro Savings account holders, but to instill a lifelong habit of saving among our clients. The Cebuana Iponaryo campaign is designed to make saving a rewarding experience, ensuring that our clients not only start their savings journey but also sustain it for the long term. We are committed to helping Filipinos secure their financial future, one Ipon Box at a time."

Cebuana Lhuillier is the leading and largest microfinancial services provider in the Philippines, offering pawning, remittance, microinsurance, microsavings, and microloans. Committed to improving the lives of Filipinos through financial empowerment, Cebuana Lhuillier continues to innovate, providing accessible financial solutions to its clients.

Cebuana Lhuillier Bank is the banking arm of Cebuana Lhuillier, is dedicated to offering microfinance services tailored to the needs of Filipinos, especially the unbanked and underbanked. The bank’s mission is to make financial services more inclusive and accessible, ensuring that every Filipino has the opportunity to save and secure their financial future.

Start saving now! Visit any Cebuana Lhuillier branch to open a Micro Savings account and start your Ipon Journey today with the Cebuana Ipon Box. For more information, please visit Cebuana Lhuillier’s website.