ProAge, a pioneering advocacy-based skincare and wellness brand in the Philippines, raised critical conversations about perimenopause and menopause at its recently held forum titled “Don’t Pause for Menopause.” Hosted by TV host Suzi Entrata-Abrera, the event gathered women’s wellness experts and advocates to celebrate women who refuse to pause for menopause and ultimately spark a change in the narrative.
Menopause is becoming a rising topic on a
global scale, with prominent personalities like Halle Berry, Oprah Winfrey,
Michelle Obama, and Naomi Watts normalizing the conversation on their personal
experiences using their wide platforms. ProAge is extending the normalization
of these discussions in the Philippines by leading the advocacy and raising
awareness on menopause.
“A lot of brands discuss women empowerment,
but not a lot of them talk about empowering women during the perimenopausal and
menopausal phases of their lives. This topic has been a taboo, but at ProAge,
we aim to shatter the stigma surrounding such conversations and address the
needs of women in this demographic,” said Ms. Claudine Viquiera “Women usually
experience uncomfortable symptoms like hot flashes, mood swings, and anxiety
during perimenopause and menopause. It’s high time that we offer them solutions
specifically catering to their experiences.”
Invited speakers busted myths and misconceptions
about menopause and enlightened the attendees on other important truths about
the topic. They also shone light on how it affects women’s overall health and
how women can better handle their symptoms. Before the event ended, the
speakers also answered common questions about menopause to encourage women to
be more confident as they embrace the natural changes in their bodies during
this stage.
Present at the event were Dr. Annebelle D.
Aherrera, OB gynecologist and a feminine wellness advocate; Michelle
Aventajado, Executive Director of Best Buddies Philippines and a ProAge
advocate; and Claudine Viquiera, Founder of ProAge and a menopause advocate.
By
women for women: Glow naturally as you age
As a company founded by a woman in menopause
herself, ProAge understands women’s pain, anxiety, and struggles at this stage.
It has developed various lines of products that help with the management of
their symptoms. Developed in Korea but made for Filipino skin, these offerings
were specifically formulated to address menopause concerns like dryness,
sensitivity, breakouts, dullness, and pigmentations.
One of its major products for instance, Meno
Gummies, is a natural and non-hormonal solution designed to provide relief from
brain fog, hot flashes, night sweats, mood swings, and insomnia caused by
menopause.
ProAge also offers a wide array of skincare
products, including its Be Gentle with Me Bakuchiol Serum, a milder and natural
alternative to retinol derived from the leaves and seeds of the Babchi plant,
which is often used in Chinese medicines. The serum brightens the skin and
helps with reducing fine lines and wrinkles.
ProAge’s skincare range also has the hydrating
facial cleanser No Dirty Secrets, eye cream Eye See Yah, and the Holy Grail
Cica Toner. All these were made with natural, vegan, cruelty- and paraben-free
ingredients, making it safe and gentle for women’s skin. With its patented
ingredients, ProAge products were clinically tested and are safe for cancer
patients, demonstrating the brand’s commitment to safe, efficient, and mild
formulations.
“Women’s skin goes through a series of changes
during menopause, therefore, they should use products that can change with
them. They need skincare that is adaptive, potent, and mild, promoting
resilience, self-love, and confidence during midlife and beyond,” said Claudine
Viquiera
Join
the movement
ProAge’s advocacy goes beyond products that
address women’s needs. As a brand championing women empowerment, it has
fostered a community that serves as a safe space for women to openly discuss
and share their experiences as they navigate the unique challenges of
perimenopause and menopause.
Through its online community, engagement with
healthcare professionals, and holding and participating in local women’s health
events, ProAge is gradually breaking the taboo regarding menopause and
promoting healthy discussions on women’s health and resilience.
“ProAge understands what women experience
during menopause and we know that their experience with it can also affect
their work, marriage, family, and even social life. Through this community, we
want to empower women to embrace change naturally and live their life anew as
they continue to glow naturally as they age, which we believe is a privilege,”
said Claudine Viquiera
ProAge is a women-focused skincare and
wellness brand that champions and addresses the needs of women in their
perimenopausal and menopausal stages. By redefining beauty and wellness for
this stage of life, ProAge continues to advocate for a growing but often
overlooked demographic. To learn more about ProAge, visit proagebeauty.ph/.
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