Shopee, Southeast Asia’s leading e-commerce platform, is proud to announce the remarkable growth of its creator ecosystem as it gears up for the highly anticipated 11.11 Mega Pamasko Sale. In today’s digital marketplace, content creators are more than just influencers; they play a crucial role in enriching the online shopping experience through authentic reviews, tailored recommendations, and innovative and engaging product discovery.
Creators Driving Engagement and Sales
With the proliferation of content creators in
social media today, these online stars are becoming a driving force in the
modern-day consumer's shopping journey. Kantar's 2023 "Philippine Media
Landscape" report indicates that 60% of Filipino shoppers have made
purchases after seeing a product featured by a content creator. Their influence
over buying decisions is growing more significant, especially in an e-commerce
environment where choices seem endless.
In this context, the Shopee Affiliate Program
has emerged as a powerful tool for fostering trust and engagement among
shoppers. The Affiliate Program rewards registered Shopee affiliates with a
small commission every time someone orders an item they promote. With credible
content creators placing their stamp of approval and sharing their favorite and
trusted Shopee finds, their followers are assured of quality products and a
smooth online shopping experience.
Creator Sharlaine Andal started her affiliate
journey when she purchased items on Shopee to redecorate her room and shared
her experience in a video. Shortly after, she was invited to join the Shopee
Affiliate Program, unlocking a new avenue to earn through her content.
"It’s amazing that I get to share the quality,legitimate items I buy from
Shopee with my followers and earn a commission at the same time," Andal
expressed.
"What’s even better is the sense of
community I found with my fellow affiliates," she added. "It’s not
about competition, but about having fun promoting great products at great
prices together."
Over the past year, the Shopee Affiliate
Program has experienced remarkable growth, seeing close to 600% year-on-year
increase in new affiliates compared to 2023. This surge highlights the growing
value creators bring to brands and sellers in driving traffic and boosting
conversion rates. During the platform's recent 9.9 campaign, the program
successfully facilitated millions of transactions through personal
recommendations and honest product reviews by social media creators. This
highlights the effectiveness of content creation in generating revenue for both
users and businesses.
Innovative
Platforms for Enhanced Content Creation
Shopee continues to lead the way in supporting
creators with features that maximize engagement and earning potential:
Shopee
Live: As a cornerstone of the platform’s interactive
shopping experience, Shopee Live continues to grow with over 60% increase in
viewership year-on-year. With millions of streams conducted on the platform in
2024 alone, this feature allows creators to connect directly with their
audiences, showcasing products in real-time and fostering community and trust.
Shopee
Video: This newly launched feature has already been
delivering impressive results, with creators producing 10 times more content on
Shopee Video in the first quarter of 2024. By providing brands and sellers a
lasting platform to host their content, they can maximize the reach and earning
potential of a single piece of content.
Shopee Video has proven instrumental in increasing brand visibility,
consumer engagement, and order conversion through seamless content-to-checkout
experiences. This was demonstrated during Shopee's recent 9.9 campaign, where
orders on Shopee Video increased six-fold compared to the average day.
Creator Maria Jhazelle, also known as callieszn
on Shopee, gained over 1.1 million followers and doubled her earnings in 2024
after transitioning to full-time streaming. By actively engaging the beauty
community during her highly anticipated streams on Shopee Live, she increased
daily sales by 62%.
From
Runway to Everyday: The Go-To Platform for Millions of Fashion Deals
Fashion creators play a key role in ensuring a
smooth online shopping journey for apparel– a category where concerns of sizing
and fit often cause hesitation By offering product demonstrations and sharing
honest reviews about fit, comfort, and material, these creators build trust
with buyers. Following Shopee's active efforts to ensure a trustworthy,
reliable shopping experience, the app saw a 140% growth in Fashion orders
during its last 9.9 sale, signaling the growing opportunities for fashion
sellers and creators.
Additionally, Shopee also showcased its
increasingly robust assortment of fashion items on its platform, ranging from
established international brands like Cole Haan, Jag, Lee, and Forever 21 to
trendy up-and-coming labels like Lovito, Tala by Kyla. Through personalized
product recommendations and growing partnerships with content creators on
features like Shopee Live and Shopee Video, users get an inside look at how
stylish pieces look when worn and shoppers are increasingly turning to Shopee
where they can explore millions of fashion deals.
A Call
to Creators: Join the 11.11 Celebration
As the 11.11 Mega Pamasko Sale draws near,
Shopee invites content creators to seize this unparalleled opportunity,
especially with e-commerce in the Philippines projected to grow to $30 billion
by 2027. This is the ideal moment for creators to join the Shopee Affiliate
Program and leverage the heightened shopping activity as the holiday season
approaches.
These online shopping activities have become a
local cultural phenomenon and one of the key events associated with Christmas
in the Philippines. At Shopee's last 11.11 Mega Pamasko Sale in 2023, the
e-commerce giant saw an 8x uplift in new Shopee Live viewers– a clear sign that
online shopping continues to thrive in the country.
Shoppers can be assured of a seamless,
reliable, and exciting online shopping experience at Shopee's 11.11 Mega
Pamasko Sale with On-Time Pamasko Delivery, 70% Off Holiday Deals, and Free
Shipping with PHP 0 minimum spend. On November 11, shoppers can check the
Shopee app at 12 midnight, 12:30 AM, 12 noon, and 6:30 PM with 11.11 Rush
Deals, where they get a chance to score enormous offers on must-have products
like the Xiaomi smart TV, Dyson Airwrap, and Nintendo Switch. Users can also go
to the Shopee app to play Shopee Shake and get the chance to win up to 1.1
million Shopee Coins.
A
Cultural Shift Towards Content Creation
The rise of content creation has become a
cultural phenomenon, shaping the daily lives of millions. Shopee is proud to
offer innovative platforms that allow creators to monetize their passion while
delivering a seamless online shopping experience to consumers. This shift
empowers individuals, sparks creativity, and fosters a sense of collaboration
within the community where creators and consumers connect.
Join us in celebrating the transformative
power of content creation and its integral role in the future of e-commerce.
Follow us on @shopeePH on Facebook and
Instagram to know more about the Shopee 11.11 Mega Pamasko Sale, and check out
the Shopee App now!
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