GoGo Xpress Puts the Spotlight on BOSSes ng Bayan Merchants Powering the New Age of Filipino E-Commerce

As the digital economy continues to reshape the Filipino business landscape, GoGo Xpress is recognizing the very entrepreneurs driving this transformation. Through its newly launched BOSSes ng Bayan campaign, the logistics platform honored most standout online sellers in an inspiring event that celebrated the grit, creativity, and passion fueling the growth of local e-commerce.

Held at Lola Café Mabini in San Juan, the BOSSes ng Bayan Brunch brought together top-performing GoGo Xpress sellers, media, and merchant ambassadors for a heartfelt gathering that went beyond business. It was a tribute to the individuals turning side hustles into sustainable ventures, homegrown brands into household names, and dreams into delivery-ready realities.

“This is more than an event, it’s our commitment to championing the real movers behind Filipino e-commerce,” said Raffy Vicente, President and Chief Operating Officer of QuadX Inc. “Each seller we celebrate today represents thousands more across the country who are building livelihoods online. BOSSes ng Bayan is our way of saying: We see you. We believe in you. And we’re here to help you grow.”

“We’re also introducing an exciting new service called GoNow, which promises 20-minute delivery for every transaction. The pilot launch is set for July,” Raffy added.

President and COO of QuadX Inc, Raffy Vicente, delivering the opening remarks

Since 2019, GoGo Xpress has enabled more than 329,000 merchants to complete transactions. In 2025 alone, more than 22,000 merchants have already transacted through the platform, nearly 3,500 of whom only joined this year. These figures represent not just business growth but a cultural shift: Filipinos are choosing entrepreneurship, powered by logistics that meet them where they are.

The campaign is rooted in the belief that behind every package is a deeper story of sacrifice, reinvention, and the everyday hustle of Filipino entrepreneurs. GoGo Xpress powers a wide range of sellers across the country, from beauty brands and fashion finds to health essentials and handmade creations. Those spotlighted during the brunch weren’t chosen for sales numbers, but for their creativity, consistency, and community impact. A reflection of the many Filipinos turning online passion into sustainable business.

GoGo Xpress Ambassadors sharing their inspiring story from left to right: Kim Lato, CEO of Kimstore; Jam Tan Velez, CEO of V&M Naturals; Vien Jaimee Leonoras, Head of Business Development at Southstar Drug; Rachel Lynn Ang, CEO of The Sun People and  Host Erwin Dela Rosa.

GoGo Xpress also introduced some of its merchant ambassadors and digital entrepreneurs who embody the platform’s mission to make e-commerce more accessible, authentic, and empowering for all. Among them was Jam Tan Velez of V&M Naturals, whose wellness-centered skincare brand is empowering customers to embrace self-care through natural products. “With GoGo Xpress, we can focus on self-love and service while they handle the shipping,” she shared.

Rachel Lynn Ang of The Sun People is changing how Filipinos experience sun care, promoting SPF not just as skincare, but as a lifestyle. “Every parcel we send is a step toward a more mindful, sun-protected generation,” she said.

Meanwhile, heritage retailer Southstar Drug, continues to make health and wellness accessible to all. “GoGo Xpress helps us deliver essential healthcare items to more communities quickly and efficiently,” said Vien Jaimee Leonoras, Head of Business Development at Southstar Drug, citing the brand’s growing reach beyond Luzon.

Finally, tech retail pioneer Kim Lato of Kimstore shared how their long-standing partnership with GoGo Xpress powers nationwide delivery. “From day one, GoGo Xpress has been key in helping us deliver on our promise of value and speed,” she said.

GoGo Xpress BOSSes ng Bayan 2025 Awardees, Ambassadors, Executives, and Merchants. 

In addition to the ambassador stories, GoGo Xpress honored select merchants with the first-ever BOSSes ng Bayan Awards. These awards recognized sellers not only for sales or reach, but for consistency, creativity, and customer connection.

Maria Angel Del Mundo received the GoGo Xpress - BOSS Walang Mintis Award for her flawless fulfillment record. Spades Clothing received the Shopify - BOSS Mintis of the Year Award for order precision and outstanding customer care.

Southstar Drug, Inc. took home the GoGo Xpress - BOSS Sipag Award for relentless dedication to service excellence. The Shopify - BOSS Sipag Award went to Kimstore, a pioneer in tech e-commerce whose relentless drive continues to set the standard.

The GoGo Xpress - BOSS Tiwala Award went to Momnors, a brand known for building strong buyer trust. ZEUS earned the Shopify - BOSS Tiwala Award, recognized for consistently delivering trust and satisfaction with every purchase.

Richelle Quezon was named GoGo Xpress - BOSS of the Year, standing out for her growth and influence. Undrafted 1600 was named Shopify - BOSS of the Year for building a bold and dynamic brand that resonates with its community.

The brunch also served as the reveal of the Sugod neGOsyo teaser, a surprise engagement initiative under BOSSes ng Bayan. The program will personally visit select merchants around the country to highlight their business journeys and reward them for their commitment, hustle, and impact. It’s part of GoGo Xpress’s larger mission to go beyond logistics and become a growth partner to the everyday entrepreneur.

BOSSes ng Bayan shows that GoGo Xpress isn’t just delivering packages. It’s recognizing the hustle, heart, and hard work behind every checkout, every shipment, and every small business chasing a bigger dream.

To learn more or to join the movement, follow @gogoxpress on social media.