The country’s biggest beauty playground is back—and GRWM Cosmetics is ready to bring the energy! From exciting promos to an immersive booth experience and a star-studded masterclass, we’re making Beautycon 2025 a space where beauty lovers, creators, and community all come together.
GRWM AT BEAUTYCON 2025
This year, GRWM Cosmetics is going all out at Beautycon 2025, happening from August 28–31 with over 150 brands and an estimated 75,000 beauty enthusiasts in attendance. Here’s what to expect when you drop by our booth:
The Masterclass You Can’t Miss: On August 30, 2025 | 12:30 NN – 1:00 PM, powerhouse couple and viral content creators Hajie Alejandro and Lenie Aycardo-Alejandro will take center stage to recreate their most viral TikTok makeup looks, garnering millions of views, likes, and recreations. The secrets behind their trend-setting tips, tricks, and the stories that fuel them will be revealed using GRWM Cosmetics’ Face Card and best-selling products!
Massive Promos & Freebies You’ll Love! At Beautycon 2025, GRWM Cosmetics is making sure your haul feels extra rewarding. Think of it as our way of saying thank you for always showing up for the GRWM community. The best part? The more you buy, the more surprises you’ll take home! Here’s a sneak peek:
Buy 1, Take 1 – Yes, bestie! Double the glam for the price of one on your favorite lippies and other GRWM Cosmetics best-selling must-haves! Share it with your BFF or keep both shades for yourself (we won’t judge).
Buy 2 lip products, get 1 free Tinted Lip Glaze – Because one lip look is never enough. Mix, match, and layer your faves without breaking the bank and get a free Tinted Lip Glaze for each bundle purchase.
Buy 1, Take 1 + Get 1 More Free – Three products for the price of one. Yup, you read that right—don’t say we didn’t spoil you.
And that’s just the beginning. We’ve lined up even more exclusive promos, bundles, and surprise deals you can only get during Beautycon. So whether you’re a longtime GRWM fan or just discovering the brand, you’ll leave with a bag full of beauty steals you can’t resist.
The Booth Experience: Step into the GRWM Cosmetics beauty world—we’re trendsetting this year’s Beautycon with an immersive booth that’s all about beauty, play, advocacy, and community. Here’s what’s waiting for you:
Testing Areas – Get hands-on with our bestsellers and newest drops. Not sure what shade you should buy? Swatch, blend, and feel the textures yourself so you can find your next GRWM Cosmetics must-have before taking it home.
Photobooth Zones – Because your glam moment deserves to be captured! Whether you’re rocking your boldest lip or showing off that flawless base, snap Insta-worthy pics and take home memories you’ll love looking back on.
Interactive Stations – More than just a booth, it’s a beauty playground. From fun challenges to discovery zones, these stations are designed to let you connect with products in a fresh, exciting way, making your Beautycon visit truly unforgettable.
Beauty for a Cause: We’re also bringing our sustainability partnership with HMR Envirocycle Philippines to the spotlight. Drop your GRWM empties in the official HMR bin and receive a limited-edition LipBooze in the shade “Hope.”
Together, we can glam up responsibly while giving back to the planet.
Gather up goal getters, beauty lovers and friends! This is your chance to experience GRWM Cosmetics like never before. From unbeatable deals to unforgettable experiences, Beautycon 2025 with GRWM is where the community meets confidence, color, and cause.
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