Cetaphil, the trusted global leader in sensitive skincare, continues to push boundaries in dermatological care with the launch of its latest innovation: the Cetaphil Gentle Exfoliating Salicylic Acid line—a transformative solution made for people with rough and bumpy skin, but safe enough for everyday use on even the most sensitive skin.
Unveiled at a
high-touch, sensorial launch event that featured Atasha Muhlach as brand
ambassador and Dr. Gaile Robredo-Vitas as resident derma expert, the new line
champions exfoliation without compromise, redefining what it means to care for
sensitive skin—daily, gently, and effectively.
A Skincare Breakthrough
Backed by Science
Rough, bumpy, or
textured skin can be difficult to treat—especially when traditional exfoliating
products are too harsh and disruptive to the skin barrier. Cetaphil’s new
Salicylic Acid line solves this by combining a Triple-Acid Blend of AHA, BHA,
and PHA with Cetaphil’s hydrating blend of Niacinamide, Glycerin, and
Panthenol, that boost your skin’s 15 essential ceramides.
The result: a
gentle exfoliating formulation that works deeply while caring for the delicate
barrier, especially for those with sensitive skin. It’s safe for everyday use,
allowing consistent, visible results without irritation or over-stripping.
“The key is really
using a well-formulated ingredient,” shares Dr. Gaile Robredo-Vitas,
board-certified dermatologist. “Salicylic acid will do the heavy lifting, and
it helps to have other ingredients along with it that moisturizes skin like
niacinamide and panthenol, providing hydration and barrier support, while
salicylic acid does its job.
A Sensorial
Experience That Brings the Science to Life
The launch event,
held at Electric Garden, showcased a sensorial and informational experience,
giving guests the chance to feel the difference between rough and bumpy vs.
soft and smooth skin through hands-on stations and sensorial activations. One
of the most popular zones allowed attendees to compare various salicylic
acid-based formulations, giving a clear understanding of how Cetaphil’s gentle
exfoliation stands out in both performance and tolerability.
“As someone always
on the go, I need skincare that works but won’t compromise my skin,” says
Atasha Muhlach. “This product really changed everything. This is the one
exfoliator that I really swear by and you can really use everyday— and trust
me, your skin will be better than ever.”
Sensitive Skin
First: A Legacy Continued
This launch builds
on Cetaphil’s science-centered refresh, first seen in its Cetaphil SkinLabs
initiative, where education and empowerment were front and center. Sensitive
skin affects over 70% of people globally, and the Philippines ranks among the
top countries with the highest prevalence. Cetaphil’s mission remains clear: to
be the gold standard in gentle, effective care for every skin type—especially
the most sensitive.
“We believe no one
should have to choose between results and comfort,” says Mark Sarmiento,
Business Unit Head at Cetaphil. “Cetaphil has harnessed the benefits of
salicylic acid in a gentle, clinically proven formulation that respects and
cares for delicate skin, while still delivering effective exfoliation through
the Cetaphil Gentle Exfoliating Salicylic Acid Cleanser and Lotion.”
Made for
Everyone’s Sensitive Skin
The new Gentle
Exfoliating Salicylic Acid line furthers Cetaphil’s dedication to creating
dermatologist-developed, clinically tested solutions that empower users of all
ages and skin types, especially for sensitive skin.
For more
information on Cetaphil and the new rebranding initiative, visit Cetaphil,
follow @CetaphilPH on Instagram, Facebook and TikTok. Cetaphil products are
available at Watsons, Mercury Drug, leading e-commerce platforms, and other key
retailers.
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