USANA, a global leader in cellular nutrition, recently announced innovative new products and significant ingredient reformulations and upgrades to its Celavive skincare line. With a focus on cellular skincare to help nourish, protect, and renew your skin, USANA Celavive’s Vitalizing Serum and Perfecting Toner received upgrades while the Bi-Phase Makeup Remover, Triple Action Eye Cream, and Contouring Face & Neck Crème represent new additions to USANA’s product offering. The company also announced a partnership with global skincare experts, Violet Chan and Joy Tan.
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“We are so excited to bring these new and upgraded Celavive skincare products to our Brand Partners,” said USANA Chief Commercial Officer Brent Neidig. “Our Brand Partners rely on us to provide them with cutting-edge products and it’s our responsibility to evolve our offerings before they become stale. What we are now bringing to the skincare game is truly unmatched.
These new and upgraded products along with the expertise and educational mastery of Joy Tan and Violet Chan, have really set our Brand Partners up for unparalleled success.”
New and Upgraded Products
Celavive Bi-Phase Makeup Remover
This soothing, lightweight face makeup remover
packs two stages of your skincare routine into one: cleanse and condition.
Cucumber fruit complex restores moisture, while oil-free emollients break up
makeup and impurities—with no trace of greasy residue. The Bi-Phase Makeup
Remover uses a non-comedogenic, dual-phase formula. Gentle emollients melt away
makeup and remove grime, while plant-derived complexes cool and hydrate skin.
Celavive Contouring Face & Neck Crème
Celavive’s do it all cream made with
Feminage—a super ingredient that boosts skin elasticity—helps to lift, firm,
and smooth the face and neck.
This powerful, clinically-studied formulation is specifically designed for women aged 35 and up. Research-backed ingredients like BioPeptide-CS, Olivol24, Feminage, and powerful antioxidants help you reveal your most radiant skin yet.
Celavive Triple Action Eye Cream
This high-performance eye cream boasts an
increased percentage of actives from 2% to 19% over USANA’s previous Eye Cream
and is enhanced with BioPeptide-CS and Olivol24. USANA Celavive Triple Action
Eye Cream is designed to reduce the look of fine lines and wrinkles, target the
appearance of under eye puffiness and dark circles, and hydrate marionette
lines between brows. Ingredients like Matrixyl Morphomics®,
brightening Haloxyl®, and the gentle retinol alternative Bakuchiol
helps visibly improve key signs of aging.
Celavive Vitalizing Serum
USANA Celavive’s upgraded Vitalizing Serum now
includes enhanced BioPeptide-CS and Olivol24, as well as USANA’s Superfood
Complex, Coenzyme Q10, and Encapsulated Liposomal Bakuchiol, for fewer wrinkles
and fine lines and a healthy skin moisture barrier. This latest formula
increases the percentage of actives from 3% to 13%—a higher ratio of
ingredients that boosts potency without irritating the skin. This daily serum
is designed to gently active skin cell turnover, visibly reduce the signs of
early skin aging, help encourage natural collagen synthesis, rebuild and
strengthen your skin barrier, and restore radiance for a glowing complexion.
Celavive Perfecting Toner
Updated from its previous Perfecting Toner,
USANA upped the percentage of actives from 3% to 10%, and now includes enhanced
BioPeptide-CS and Olivol24. The USANA Celavive Perfecting Toner helps to
balance the skin’s pH while building skin barrier resilience. The unique
combination of powerful ingredients helps to restore hydration, soothe skin,
control oil production, protect against oxidative stress, address fine lines
and textured skin, and combats dullness and uneven skin tone.
USANA Celavive also gave its Creamy Foam Cleanser, Conditioning Makeup Remover, Protective Day Cream SPF 30, and Protective Day Lotion SPF 30 a facelift with updated branding and packaging.
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