HOPE and SM Supermalls make every movie ticket count with HOPE in a Movie

HOPE, the Philippines’ first certified B Corp and a leading impact organization, has partnered with SM Supermalls, the country’s leading mall operator, to launch HOPE in a Movie, an initiative that transforms moviegoing into meaningful support for public education.

It's Lights. Camera. Action! for SM x HOPE classrooms. In photo are (from left) Steven Tan, President of SM Supermalls and Nanette Medved-Po, Founder of HOPE

For every movie ticket sold at SM Cinema branches, PHP5 will be invested in building public school classrooms through HOPE. The initiative is part of SM Supermalls’ commitment to help build at least 10 classrooms under the Generation HOPE campaign, launched to scale HOPE’s impact through purpose-driven collaborations.

HOPE Founder Nanette Medved-Po shared her enthusiasm for the collaboration, “I would like to thank SM Supermalls for their support. They have shown an amazing commitment to education and to this mission. We invite everyone to enjoy every film at SM, because every time you buy a movie ticket at SM Cinema, you help educate a child.”

Moviegoers, HOPE and SM Supermalls executives, together with HOPE Founder Nanette Medved-Po and SM Supermalls President Steven Tan, excitedly launch HOPE in a Movie

HOPE in a Movie was officially launched at SM Mall of Asia’s ScreenX, the first 270-degree panoramic cinema in the Philippines, highlighting how innovation and entertainment can come together in the service of nation-building.

Just in time for the upcoming Metro Manila Film Festival, HOPE in a Movie gives families, friends, and movie lovers another reason to head to the cinemas.

Steven Tan, President of SM Supermalls, emphasized the significance of the initiative, “This is where entertainment meets purpose. Every ticket purchased at SM Cinema becomes more than just a movie, it becomes an opportunity to give back. HOPE in a Movie offers a simple yet meaningful way for families, friends, and moviegoers to help build classrooms, one ticket at a time.”

Through HOPE in a Movie, HOPE and SM Supermalls invite the public to be part of a shared mission: transforming moviegoing into lasting impact and helping ensure better learning environments for Filipino students across the country.

Book your tickets now at SM Cinema branches nationwide, via the SM Cinema app, or at https://www.smcinema.com/

For more information about Generation HOPE, please visit https://www.generationhope.ph/ or follow HOPE on Facebook at https://www.facebook.com/generationhope.ph or @generationhope.ph on Instagram for more updates.