It’s December once more, and as 2025 comes to an end, Google releases its annual Year In Search lists, rounding up the trends, personalities, and events that captured the interest of Pinoy netizens.
This year’s overall top trending list showcases a great amount of diversity when it comes to topics and interests. The #1 keyword is Gemini AI, which is not only representative of Google’s AI tool, but also of the larger increase in Filipinos’ reliance on AI for many daily tasks and projects.
Beyond AI, three search terms on the list are
news items, proving that Filipinos still rely on Google Search to give them
more information and context on current events. Halalan 2025 is #2,
thanks to the all-important national midterm elections that took place last
summer, while the concerning amount of earthquakes that defined the
latter parts of the year drove people to turn to not only Search, but also
Google’s safety alerts.
At #6 overall, Netflix’s Squid Game remains a powerful trend after its comeback and series finale earlier this year, highlighting the grip the show continues to have over global pop culture. Roblox also remains one of the most popular video games in the world, with its in-game variant Grow a Garden ranking at top three overall thanks to its popularity among the Filipino youth.
Filipino pride is also the order of the year, with homegrown pro tennis player Alex Eala ranking at both #1 in Female Personalities and #4 in Sports. She joins boxing legend Manny Pacquiao, who is back on the list at #2 in Sports. Local singer Dionela is the top Male Filipino Personality that people search for, with his hit “Marilag” beating even 2025’s unofficial hit song of the year “Golden” from Netflix’s K-Pop Demon Hunters (#2 and #3 in Music, respectively).
Meanwhile, the Shows and Series list is being composed entirely of titles that are exclusively on online streaming platforms, mainly Netflix, which is evidence of its sheer dominance in Filipinos’ entertainment habits. This is in line with the findings from this year’s e-Conomy Report, which shows that the Philippines has the fastest-growing online media sector in the region at a rate of 16% year-on-year from 2024, along with Indonesia and Vietnam.
Here’s the full list of top search trends in the Philippines this year:
Overall
Top Trending
Gemini AI
Halalan 2025 results
Grow a Garden
earthquake near me
women in STEM fields
Squid Game
digibooth
National ID
OKC vs Indiana
Khan Academy
News
Halalan 2025 results
earthquake
near me
Maguad
siblings
National
ID
Senatorial
candidates 2025
International
Criminal Court
earthquake
safety information
new
Pope
LET
results 2025
eGovPH
Sports
OKC
vs Indiana
Pacquiao
vs Barrios
NBA
standings 2025
Alexandra
Eala
FIBA
Asia Cup
Wimbledon
2025
Premier
Volleyball League
Golden
State Warriors
Eurobasket
Tyrese Haliburton
Shows
or Series
Squid
Game
When
Life Gives You Tangerines
S
Line
Bon
Appétit, Your Majesty
Ang
Mutya ng Section E
Monster:
The Ed Gein Story
Friendly
Rivalry
How
To Tame A Silver Fox
Head
Over Heels
Forever After, Never Again
Songs
Tibok
Marilag
Golden
Multo
Nandito
Ako
You'll
Be In My Heart
Dive
Die
with a Smile
Gnarly
Opalite
Games
Grow
a Garden
Sprunki
Blue
Lock: Rivals
Arise
Crossover
Minecraft
Jujutsu
Infinite
Volleyball
Legends
Hunty
Zombie
Anime
Adventures
The International 2025
Male
Personalities
Andy
Byron
Ed
Gein
d4vd
Pope
Leo XIV
Dionela
Tyrese
Haliburton
Vince
Dizon
Bronny
James
Travis
Kelce
Kendrick Lamar
Female
Personalities
Alexandra
Eala
Bea
Borres
AJ
Raval
Twice
Katherine
Luna
Andi
Eigenmann
Jo
Yuri
Claudia
Barreto
Jessica
Sanchez
Mika Salamanca
Movies
Final
Destination
Kpop
Demon Hunters
Superman
Thunderbolts
Minecraft
Movie
The
Gorge
28
Years Later
Conjuring
How
to Train Your Dragon
Weapons
Farewells
Barbie
Hsu
Emman
Atienza
Pope
Francis
Kim
Sae Ron
Nora
Aunor
Gloria
Romero
Juan
Ponce Enrile
Ricky
Davao
Michelle
Trachtenberg
Pilita Corrales
Korean
Series
Squid
Game
When
Life Gives You Tangerines
S
Line
Bon
Appétit, Your Majesty
Friendly
Rivalry
Head
Over Heels
When
the Phone Rings
Dear
X
Physical:
Asia
Genie, Make a Wish
AI-related
Searches
Gemini
AI
DeepSeek
Claude
BLACKBOX.AI
LMArena
AI
Verse
“Humanize
this” prompt
ChatGPT
Veo
3
Nano
Banana
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