Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence[1] — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.
“The new Galaxy A series reflects our continued commitment to AI
democratization by bringing the latest innovations to more Galaxy users,” said
TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX)
Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched
Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable
everyday performance to users around the world and drive rapid AI expansion.”
Enriched Awesome Intelligence Designed
for Everyday Life
Through the latest One UI 8.5, Galaxy A57
5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome
Intelligence that helps people get more things done with ease while unlocking
new ways to create and stay productive.
Voice Transcription is new to the Voice Recorder app, making it easier to revisit
important details from meetings, lectures or calls by quickly transcribing and
translating call recordings or turning voicemail audio into text. AI
Select[2] is easier to access with a long press
on the Edge Panel, surfacing relevant actions directly on the screen to
extract text or create content without manually selecting items. AI Select
also supports Drag & Drop in Multi-Window layout, allowing users to easily
move images into Samsung Notes or Photo Editor for faster editing and improved
productivity.
Awesome Intelligence makes everyday photo
editing easier than ever. Object Eraser[3] now delivers more natural results when removing
unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous
shooting, making it easier to capture the perfect group photos where everyone
looks their best. Fan favorite tools like Filters and Edit
Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even
easier video editing.
Circle to Search with Google[7] adds multi-object recognition so
users can easily explore multiple items in an image at once — from an outfit to
surrounding accessories — all in one search.
The new Galaxy A series expands Awesome
Intelligence experiences with a choice of agents designed to simplify everyday
tasks from search to organizing plans or easily adjusting settings. As a
conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features
using natural language, while Gemini[9] navigates complex tasks across native Galaxy apps and select
third-party apps to support faster, more intuitive interactions.
Awesome Camera to Capture Clearer
Photos and Videos, Day or Night
As AI
becomes more deeply integrated into mobile experiences, camera performance
remains essential to delivering the everyday usability and satisfaction users
expect.
Galaxy A57 5G and A37 5G deliver brighter,
clearer visuals powered by the upgraded camera hardware and an improved Image
Signal Processor (ISP).[10] The devices feature a versatile triple-camera system, led by a 50MP
main sensor[11], delivering sharp, detailed images across a wide range of lighting
conditions without the need for manual adjustments.
When the lights go down, the Galaxy A57 5G
and A37 5G camera adapts seamlessly with improved Nightography[12], capturing clear and true-to-life photos and videos even in low
light conditions.
Galaxy A57 5G takes photography a step
further with enhanced image processing that sharpens detail and reduces noise
for even clearer, more vibrant results. It delivers rich contrast and balanced
color even in challenging light, while with a faster shutter speed, users can
instantly capture fleeting moments faster and with improved clarity.[13]
Galaxy A57 5G and A37 5G also benefit from
AI-based subject recognition and scene optimization to balance portraits,
preserve natural skin tones and create clearer background separation. When the
moment calls for a wider perspective, the ultra-wide lens captures more in
every group photo or landscape view, while the 5MP macro camera reveals fine
details up close for added creative flexibility.
Performance for Streaming and Multitasking
Galaxy A57 5G delivers the best of both
design and performance[14], combining upgraded CPU, GPU and NPU to deliver improved
performance with its sleek and light form. Built for smooth streaming,
scrolling and content creation, its refined design features a glossy finish and
distinctive triple-camera island for a standout modern look that feels
comfortable in-hand.
Despite its slimmer profile, Galaxy A57 5G
packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] — powering everything from filming and editing to viewing on the go.
Slimmer bezels and a bright Super AMOLED + display with Vision
Booster ensure an immersive, clear viewing experience indoors and outside.
Built for everyday use, Galaxy A57 5G and
A37 5G are rated IP68[17] for water and dust resistance, adding durability in real-world
environments and offering users peace of mind when accidents happen.
Long-Term Support and Foundational Security
Galaxy A57 5G and A37 5G reinforce
Samsung’s commitment to device longevity, offering up to six generations of
Android OS and One UI upgrades, along with up to six years of security updates[18]
– giving users the confidence to rely on their device for years to come.
Samsung provides a fortified layer of
device safety, transparency and user choice with Knox Vault[19], a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection
through innovative security and privacy features including Security &
Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as
the new Private Album, a Gallery feature that allows users to lock away
personal media quickly and easily. Unlike traditional safeguards, the latest A
series devices also proactively notify
users about potential risks with Privacy Alerts, which are intelligent
notifications that offer clearer insight and control over location permissions or
suspicious monitoring of sensitive data. Together, these enhancements make
security feel as intuitive as the rest of the experience, making device
protection easier than ever for everyone.
Availability
Galaxy A57
5G and A37 5G is now available in Samsung Authorized Stores nationwide. Galaxy
A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome
Lilac,[20] while Galaxy A37 5G comes in Awesome
Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.[21] For added peace of mind, Samsung
Care+ offers comprehensive coverage optimized to users' device needs, including
tailored benefits that protect the devices’ value.[22]
Every
purchase comes with a free travel adapter (worth P1,190) and phone case (worth
P990), alongside two-year Samsung Care+ warranty for total peace of mind. And for a limited time only, you can get the
256GB variant at an additional P1,500 off! That's up to P5,170 worth of
savings.
Looking to
upgrade to the Galaxy ecosystem? Take 40% off the Galaxy Fit3, Watch8, Buds3
FE, and Buds Core with every purchase of the Galaxy A57 and Galaxy A37 5G
too.
Offers
valid until June 30 only*. For more information on the latest Galaxy A series
devices, please visit:
Galaxy A57 5G: http://smsng.co/GalaxyA57-PR
Galaxy A37
5G: http://smsng.co/GalaxyA37-PR
DTI Fair Trade Permit No. FTEB-252295, 251225, and 251388 series of 2026
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