Women Entrepreneurs Shine at SM Supermalls this Women’s Month

Women-led businesses took center stage as the WomenBizPH Trade Fair successfully opened at SM Lanang Premier from March 12–14, celebrating the creativity, resilience, and growing impact of Filipina micro, small, and medium enterprises (MSMEs). Organized by WomenBizPH in partnership with SM Supermalls, the three-day trade fair brought together inspiring women entrepreneurs showcasing a vibrant mix of proudly local products—from artisanal pastries and handcrafted accessories to healthy snacks, woven apparel, delicacies, and wellness products.

Successful Women Strong Network event launched at SM Lanang showcasing women-led MSMEs. L-R: Irene Boey Lin Fong, Chairperson of AWEN Singapore, Toukta Chounramany, Focal Point of AWEN Laos, Rhoda Caliwaran, Chairperson of WomenBizPH, Maika Nurhayati, Focal Point of AWEN Indonesia, Baby Montemayor, Trustee of Women Biz PH Davao, Mylene Abiva, Trustee of WomenBizPH, Mr. Lin Fong and Russel Aldaba, SAVP for Marketing in Mindanao of SM Supermalls. @smsupermalls 

More than just a marketplace, the event highlighted the powerful stories behind the brands, demonstrating how women entrepreneurs continue to transform passion into purpose and innovation into livelihood opportunities. 

Inspiring Stories Behind Women-Led MSMEs

Behind every product on display is a powerful story of determination, innovation, and purpose. Across the country, women entrepreneurs continue to transform challenges into opportunities, building businesses that uplift communities and preserve Filipino craftsmanship.

Empowering Artisans Through Creativity

Sustainable and timeless—these two words define the aesthetic of Sassy’s Creation Enterprise, a brand where traditional Philippine craftsmanship meets modern innovation. By blending heritage weaving techniques with contemporary design, Sassy’s Creation produces ethically curated fashion staples designed for EveryBODY, using upcycled fabrics and locally sourced weaves that reflect both sustainability and style.

Behind every Sassy piece are the skilled hands of women artisans, including home-based mothers and women from the Bureau of Jail Management and Penology (BJMP) in Antipolo, Rizal, who carefully craft each item with dedication and pride. Through these collaborations, the brand provides meaningful livelihood opportunities while celebrating Filipino craftsmanship.