Megaworld Lifestyle Malls emerged among the standout honorees at the 22nd IABC Philippine Quill Awards, earning 12 recognitions across six initiatives, including a Top Award in the Communication Skills Division, one of the highest distinctions at the Philippine Quill Awards.
Across its entries, the company also received five
Awards of Excellence and six Awards of Merit for work spanning strategic
communication, experiential marketing, sustainability, cultural placemaking,
dining, media relations, social media, customer experience, and the creative
use of emerging technologies.
Leading this year’s wins was World of Flavors,
Megaworld Lifestyle Malls’ dining campaign that explored the stories, cultures,
and people behind the diverse food and flavors across its destinations. Its
Audio/Visual entry received the Top Award in the Communication Skills Division,
while the campaign also earned Quill Awards in Media Relations and Social
Media.
More Than Merry, Megaworld Lifestyle Malls’
Christmas campaign, received two awards in Marketing, Advertising and Brand
Communications and Audio/Visual Communication, including recognition for its
use of artificial intelligence in creative storytelling. Wrapped In Style, a
sustainability-led Christmas installation created in collaboration with
Filipino fashion designer Michael Leyva, repurposed discarded couture materials
into festive décor and was recognized under Sustainability Communications,
Breakthroughs and Innovations for giving fashion waste a new purpose through
creative reuse.
Megaworld townships in the Visayas also earned
recognition for bringing some of the region’s most celebrated festivals into
its destinations, including Dinagyang in Iloilo, the Cebu Mangoes and Cebu
Lechon Festivals in Mactan, and MassKara and the Chicken Inasal Festival in
Bacolod.
This regional festival program received two
awards in Marketing, Advertising and Brand Communications and Special and
Experiential Events. The Cebu Lechon Festival at The Mactan Newtown also earned
two awards, highlighting Cebu’s distinct roasting traditions, culinary talent,
and communities through an immersive celebration of food and heritage.
Rounding out the honors was Paw Club Access,
the country’s first digital loyalty and rewards platform designed specifically
for pet owners, recognized under Customer Relations for creating a more
seamless pet-friendly mall experience through rewards, dedicated pet access,
amenities, and community engagement.
“We continue to shape lifestyle destinations
that evolve with the needs of our customers and communities. These recognitions
reinforce our commitment to creating experiences and connections that make our
malls more relevant to everyday life and more meaningful to the communities we
serve,” said Graham Coates, First Vice President and Head of Megaworld
Lifestyle Malls.
The Philippine Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, is one of the country’s leading business communication awards programs, recognizing work that demonstrates strategy, purpose, execution, and measurable impact.
Megaworld Lifestyle Malls is the retail and
commercial development arm of Megaworld Corporation and a premier operator of
lifestyle destinations in the Philippines, creating distinctive experiences
that foster joy, belonging, and meaningful connections.
For more information, visit
megaworld-lifestylemalls.com or call (02) 8462-8888.
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