TREYNA Group took center stage and secured top honors at the 2026 Kidlat Awards, led by Chief Creative Officer Abi Aquino’s induction into the Hall of Fame, alongside a Lifetime Achievement Award and Bronze CCO of the Year win.
“It was
an extraordinary honor to be part of the Kidlat Hall of Fame. I share this
milestone with everyone at TREYNA who turns brave ideas into reality every
single day,” said
Aquino. “Every award tonight reflects our teams’ relentless courage,
curiosity, and ‘kulit’ to push boundaries and create work that truly matters.”
TREYNA Group Chief Creative Office receives the Bronze CCO of
the Year on stage. Photo courtesy of Adobo Magazine. |
The
agency’s big night was further driven by high-impact campaigns that blended
social purpose with culture relevance. Leading the tally was “Right to Care:
Expanding Healthcare Proxy Nationwide,” an initiative designed to empower
LGBTQIA+ and non-traditional couples/families with critical healthcare
decision-making rights through legal proxies. The campaign earned Gold for Most
Creative Long-term Campaign, Silver for Most Creative Political or Public
Service Campaign, and Bronze awards for Most Creative New Product/Service
(Re)launch, and Most Creative Causes & Social Good Communication.
“The
Knorr Cube Emoji”
also garnered two Bronze trophies for Best Digital/Social Advertising and Most
Creative Low-Budget Campaign. The initiative cleverly engaged digital audiences
by rallying for official emoji representation for the iconic cooking staple,
showing how simple cultural insights can drive massive engagement on a lean
budget.
“These
wins showcase the sheer talent and heart across our entire creative teams,” added Olivarez. “From driving
long-term social impact to finding clever ways of representing a kitchen
ingredient, our team continues to prove that great ideas win no matter the
scale or medium.”
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