Stepping into a hardware store used to be about buying tools, nails, and traditional brass padlocks. But in today’s fast-paced world, a home is no longer just a physical structure—it is a personal sanctuary. As modern Filipino families navigate busy routines and complex schedules, complete home wellness requires a living space free from daily friction, stress, and anxiety.
Building upon the momentum of its initial
activations, Yale Home Philippines—under global access solutions leader ASSA
ABLOY—partnered with ACE Hardware Philippines at ACE Builders, SM City Fairview
to launch the third chapter of its nationwide campaign. Titled “Yale: The
New Generation — Experience Security Beyond the Key,” this retail
activation serves as the creative event execution under Yale’s master umbrella
platform: “Unlock Real Life Security. Upgrade to a Smart Yale Home.”
The pop-up activation shifts the conversation from basic key-and-lock hardware to an integrated smart home ecosystem, moving consumers beyond traditional, key-based protection toward smarter, seamless ways of securing the people, spaces, and valuables that matter most.
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(L-R): Jonathan Kwong,
ASSA ABLOY Philippines Director and General Manager; Aya Castillo, Product
Marketing Manager; Dani Barretto, #MySmartYaleHome Ambassador; Arcel Uy Yam,
Vice President for Sales and Marketing - CBK Hardware Inc.; and Ronald Roldan,
Senior Assistant Vice President for Marketing, ACE Hardware
Redefining Home Protection Through Modern Living and
Wellness
Mr. Jonathan Kwong,
Director and General Manager of ASSA ABLOY Philippines, set the vision for this
next chapter of smart living:
“We are thrilled to host Leg 3 right here
at ACE Builders, SM City Fairview. ACE has always been the go-to destination
for home upgrades and solving everyday home challenges, making them the natural
partner as we evolve this campaign,” Kwong shared. He
highlighted how modern security expectations have shifted, noting: “Today,
home security is no longer just a final afterthought; it’s an integral part of
modern living. Security isn't just about locking doors anymore—it's about
seamless access, peace of mind, and effortless control, whether you're at home
or away.”
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(Top L-R): Jonathan Kwong, ASSA ABLOY Philippines Director and General Manager; Dani Barretto, #MySmartYaleHome Ambassador; Aya Castillo, Product Marketing Manager
(Bottom): ASSA ABLOY Philippines team with Dani Barretto, #MySmartYaleHome Ambassador
Emphasizing the core philosophy behind the
interactive pop-up, Kwong added: “Every experience today centers around one
core thought: ‘Don’t just see the price. Experience the value’. We want to
answer two simple customer questions: 'What problem does this solve for me?'
and 'Why is a premium Yale Home smart lock worth investing in?'”
To bring an authentic voice to home safety and
daily peace of mind, Yale Home welcomed entrepreneur, lifestyle advocate, and
host of Spotify Philippines’ Top 3 podcast The Bare It All Podcast, Dani
Barretto, as a #MySmartYaleHome Ambassador.
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| (Top): Dani Barretto, #MySmartYaleHome Ambassador (Bottom): Ozzie Llige (Myx VJ and host), Dani Barretto, Aya Castillo, Product Marketing Manager; Anjie Lou delos Reyes, TeknoGadyet editor |
As a hands-on mother, a multi-hyphenate businesswoman running her wellness product line Wellness Whispers, and an authentic voice on digital media, Barretto embodies the modern Filipino home manager juggling daily friction points:
“For me, wellness isn't just about
meditation or healthy living—it starts right at home when you feel safe,
secure, and stress-free. Essential peace of mind begins when your home
environment supports your daily peace,” Barretto
shared. She emphasized that holistic wellness extends directly into our living
spaces: “You know, people often think wellness is just meditation or clean
eating, but for me, real mental wellness starts right at home—with feeling safe
and having zero friction in your daily sanctuary.”
Reflecting on her own daily routine, she
added: “In our house, if you lose five minutes looking for keys, the whole
morning dominoes—late sa school run, late sa meetings. Nagulo agad 'yung
morning peace mo. Yale Home’s whole promise is to 'Protect your home and peace
of mind,' and having the Yale Luna Elite+ on our main door has honestly been a
total game-changer for our family's peace of mind.”
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(Top): Anjie Lou delos Reyes, TeknoGadyet editor, Dani Barretto, #MySmartYaleHome Ambassador
(Bottom): Aya Castillo, Product Marketing Manager, and Myx VJ and host Ozzie Llige
Solving Everyday Home Struggles Through Smarter Security
Moving away from static shelf displays, ACE
Builders SM City Fairview featured full-scale working door installations where
shoppers actively tested solutions against six universal household anxieties:
Lost Keys, Busy Hands, Family Access, Unexpected Visitors, "Did I Lock the
Door?", and Security When I’m Away.
Guided by ASSA ABLOY Product Manager Ms. Aya
Castillo and tech editor Mr. Anjie Lou Delos Reyes of Teknogadyet,
the interactive walkthrough showcased how physical locks and smart safes
directly address real-world home friction points:
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| Top: Aya Castillo, ASSA ABLOY Philippines Product Marketing Manager Bottom: Anjie Lou delos Reyes, TeknoGadyet editor |
The Flagship Touchless Experience: Yale Luna Elite+ (Dani's Top Pick)
To
solve the chaos of Busy Hands and Lost Keys—like balancing three
grocery bags while fishing for keys in the dark—Castillo showcased the flagship
Yale Luna Elite+. Featuring touchless PalmScan technology (which
reads unique 3D vein patterns under the skin in a fraction of a second) and
hands-free 3D FaceScan, the lock recognizes users instantly even in low
light or while wearing caps and glasses. With 7 versatile entry modes
(PalmScan, FaceScan, PIN, RFID, fingerprint, app control, and mechanical backup
keys), no one in the family—from young children to visiting grandparents—gets
left out.
Effortless Starter Living: Yale Uno
For first-time home-upgraders, condo owners,
and Gen Z professionals seeking simplicity without intimidating tech, the sleek
all-black Yale Uno offers effortless access. Engineered for a natural
grip, the fingerprint scanner is built directly into the handle
thumb-grip—allowing users to touch, turn, and open in one fluid motion,
eliminating the need to duplicate keys for housemates or roommates.
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| Dani Barretto, #MySmartYaleHome Ambassador with the YDL325 series and Yale Uno |
Interior Privacy and Safety: Yale YDL325 Series
Addressing interior doors for master bedrooms,
home offices, and children's rooms, the Yale YDL325 Series introduces
instant Panic Release mode. Designed to relieve parents' anxiety about
children accidentally locking themselves inside, simply pushing the inner lever
handle downward automatically unlocks the door from the inside in a single
motion for immediate emergency egress, while maintaining total perimeter
protection from the outside.
Complete Peace of Mind: Yale Solis Safes Collection
Extending security deeper inside the home and office, the Yale Solis Safes collection combines heavy-duty protection with modern furniture aesthetics. Built with rust-resistant solid steel, 20mm motorized bolts, six protective steel layers, a 3-minute tamper lockout alarm, and USB-C emergency power, each unit features automatic interior LED lighting that illuminates the moment the door glides open.
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| Dani Barretto, #MySmartYaleHome Ambassador and the Yale Solis Safes. Special Offer: 30% OFF on Yale Solis Safe 230L, 250, 400 and 560 from October 16-31, 2026 at ACE Hardware stores nationwide. |
Ranging from compact bedside models like the Yale Solis 230L and 250 for laptops, gadgets, and daily essentials to high-capacity storage like the Solis 400 and 560 for business contracts, legal documents, and luxury collections, the series offers a sleek, non-intimidating way to organize and protect essential possessions. As a helpful added feature for responsible homeowners, the Solis collection also serves as a convenient, ready-made option for gun owners needing a compliant safe photo when applying for or renewing their License to Own and Possess Firearm (LTOPF) under current PNP-FEO requirements—ahead of Yale's upcoming launch of a dedicated Firearm Safe line engineered specifically for firearm security.
Connected Living Made Simple: The Yale Home App
Highlighting
how app integration simplifies daily life rather than complicating it, Delos
Reyes shared his perspective on smart home connectivity. “Honestly, once you
start setting up your home with smart tech, there’s really no going back! For
us, it’s all about removing those small everyday frictions,” Delos Reyes
shared.
Explaining
how smart security quietly streamlines daily routines, he noted: “Like,
instead of worrying if we locked the main door when we leave or scrambling for
keys when we get home with heavy groceries, everything just works seamlessly in
the background. We want to make the technology work with and for us, not the
other way around.”
Pointing to Yale’s
proprietary software integration as a key advantage, he added: “That’s
actually the big differentiator with Yale—they have their own dedicated Yale
Home App. You get real-time alerts whenever someone’s at the door, two-way
talk directly through the 4.7-inch Digital Door Viewer screen, or Auto-Unlock
via Bluetooth.” Reiterating the precision engineering working silently
behind the scenes, Delos Reyes concluded: “Older digital locks rely on noisy
2-to-3-second backpack mechanisms. Yale's fully automatic lock-case
architecture delivers whisper-quiet unlocking in under one second. What you
don't see matters too.”
Exclusive Launch Perks, Promos & Price Drop Deals
To celebrate this next chapter and make
keyless living accessible to every Filipino home, Yale and ACE Hardware rolled
out massive discounts, free gifts, and exclusive rewards:
Shoppers at ACE Builders SM City Fairview
enjoyed an exclusive 50% OFF 1-Day Flash Deal on October 15, followed by up to
30% OFF introductory savings from October 16 to 31 across ACE Hardware
stores nationwide.
|
Featured Security Solution |
Standard SRP |
Launch Day Flash Deal (50% OFF - Oct 15) |
Nationwide Promo (30% OFF - Oct 16–31) |
Special Inclusions / Perks |
|
Yale Luna Elite+ (Flagship / Dani's Pick) |
₱67,499.00 |
₱33,749.50 |
₱47,249.30 |
FREE Yale Smart Outdoor Camera + FREE
Installation in Metro Manila |
|
Yale Uno (Compact Single-Grip) |
₱19,999.00 |
₱9,999.50 |
₱13,999.30 |
FREE Installation in Metro Manila |
|
Yale YDL325 Series (Square or Circle) |
₱12,999.00 |
₱6,499.50 |
₱9,099.30 |
FREE Installation in Metro Manila |
|
Yale Solis Safe 230L |
₱16,699.00 |
₱8,349.50 |
₱11,689.30 |
FREE Yale VCA5127 Cylindrical Knobset |
|
Yale Solis Safe 250 |
₱17,299.00 |
₱8,649.50 |
₱12,109.30 |
FREE Yale VCA5127 Cylindrical Knobset |
|
Yale Solis Safe 400 |
₱19,699.00 |
₱9,849.50 |
₱13,789.30 |
FREE Yale VCA5127 Cylindrical Knobset |
|
Yale Solis Safe 560 |
₱23,899.00 |
₱11,949.50 |
₱16,729.30 |
FREE Yale VCA5127 Cylindrical Knobset |
First Buyer Perk: The very first customer to
buy the flagship Yale Luna Elite+ on October 15 received a FREE Yale Uno.
Top Spender Award: The top single-receipt
buyer from October 15 to 31 takes home the pro-level Yale Luna Pro+.
A Shared Vision for
Helpful, Modern Homes
Closing the launch event, Mr. Ronald Roldan,
Senior Assistant Vice President for Marketing of ACE Hardware Philippines, tied
the partnership back to the retail giant’s nearly 30-year mission as "The
Helpful Place":
“At ACE
Hardware, we know that genuine protection goes far beyond traditional
hardware—it's about how seamlessly safety fits into our modern, everyday
routines,” Roldan reflected.
He highlighted how
practical innovation transforms family living: “Hearing everyone's takeaways
today really highlighted one thing: for every single home worry, Yale gives us
a smart, practical solution. Whether it’s auto-unlocking when your hands are
full of groceries or giving you instant, real-time app updates while you're
away, Yale takes away the overthinking so you can simply focus on enjoying your
day and being present for your family.”
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| (Top): Ronald Roldan, Senior Assistant Vice President of ACE Hardware (Bottom): Dani Barretto, #MySmartYaleHome Ambassador, with ACE Hardware executives |
Emphasizing ACE Hardware's role in advancing retail experiences, he noted: “Throughout today’s showcase, ACE Hardware is proud to take this campaign one step further. Beyond displaying innovative products, ACE is helping bring to life what the next generation of home security looks like—championing a shift from traditional, key-based locks toward smarter, more seamless ways of protecting the people, spaces, and everyday moments that matter most.”
Roldan concluded with an open invitation to
modern homeowners: “Together, we invite every Filipino customer to
experience security beyond the traditional key: don't simply look at the
technology—use it. Don't simply compare features—understand the problems they
solve. And don't just see the price—experience the value.”
The Smart Yale Home Pop-Up Booth remains open
for interactive, hands-on demonstrations from October 15-31, 2026 at ACE
Builders, SM City Fairview.
Unlock Real Life Security. Upgrade to a
Smart Yale Home.
Join the conversation using #YaleHomePhilippines #TrustedEveryDay #MySmartYaleHome #ASSAABLOYPH #ACEHardwarePH
For more information, visit and follow Yale
Home Philippines on social media:
Facebook (www.facebook.com/yalehomephilippines),
Instagram (https://instagram.com/yalehomephilippines),
and
TikTok (tiktok.com/@yalehomephilippines).
You can also follow ACE Hardware Philippines
on:
Facebook (https://www.facebook.com/AceHardwarePhilippines),
Instagram (https://www.instagram.com/acehardware_ph/),
and
TikTok (https://www.tiktok.com/@acehardware_ph).
DTI Fair Trade Permit No. FTEB-269336 Series
of 2026
DTI Fair Trade Permit No. FTEB-269367
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