SM North EDSA is taking festive cheer to new heights with the launch of "Santa’s Air Express," a holiday spectacle inspired by the world of aviation.
New Gen OPM singer and Kapamilya star Angela Ken, alongside P-Pop group AJAA, elevated the Christmas vibe by serenading guests with festive melodies during the grand Christmas launch and tree lighting ceremony. The celebration was also graced by Quezon City Mayor Joy Belmonte, 1st District City Councilor Dorothy Delarmente, and representatives from SM Supermalls.
“At SM, Christmas is about crafting
personal memories and sharing meaningful experiences with loved ones. Every
mall centerpiece is thoughtfully designed to make the holidays special for
every visitor because beyond shopping, our goal is to build meaningful
experiences around what matters most to our communities,” said Joaquin L. San Agustin, Executive Vice President for
Marketing at SM Supermalls.
Running from October 23, 2026, to January 10, 2027, visitors of all ages are cleared for takeoff to experience a magical holiday centerpiece and season-long activities at The Block Atrium.
Throughout the holiday season, visitors can
look forward to an exciting flight schedule of magical experiences at their
favorite mall in the north:
Santa’s Air Express Display (October 23
– January 10): Immerse yourself in a grand holiday
exhibit featuring a soaring Christmas tree, whimsical airships, and festive
aviation-themed displays.
Holiday Market (October 25 – January 10): Touchdown at the Christmas pop-up market to discover perfect gifts, treats, and seasonal items from partner brands, including Blue Magic, National Bookstore, Natural Art, Neoteria, Paris Baguette, The SM Store, Toy Kingdom, and Yves Rocher.
Santa Meet & Greet (December 24 & 25 | 2:00 PM, 4:00 PM, 6:00 PM): Meet Santa Claus in person and capture memorable holiday photos.
Christmas Chorale Performances (December 16 & 19): Enjoy heartwarming carol renditions and uplifting holiday tunes.
This Christmas, make every mall visit,
every gift, and every memory truly #MySM. Follow @smsupermalls on social media
for the latest scoop on holiday celebrations happening across the country.





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