IPANEMA X THE PERFECT PAIR

The ever durable and trendy Ipanema has come up with another stylish designs of flip-flops. The fun, chic and colorful Brazilian pairs recently released their newest collection in a romance-themed  event dubbed the Ipanema Perfect Pair held at the Trinoma Activity Center.

During the event, Ipanema had an exciting fashion show where they showcased their latest footwear style: Sweet & Dainty, Sexy Chic, and Bold & Artsy!

Ipanema Selfeet fever takes the country by storm

After the global phenomenon of the “selfie” swept the whole country, everyone is now taking #IpanemaSelfeet, a campaign introduced by Brazilian flip-flop brand Ipanema that encouraged Filipinos to aim phone cameras lower, down to our feet.

From bloggers, fashionistas to celebrities—Pinoys from all walks of life took an #IpanemaSelfeet. These included Azkal football player Anton del Rosario and radio jock Gelli Victor at SM North Edsa, teen tandem James Reid and Nadine Lustre at Robinsons Ermita, Tom Rodriguez at Abreeza Mall in Davao, and Miss Philippines Water 2012 Samantha Purvor.

The #IpanemaSelfeet campaign was launched at Ipanema’s newest store in SM North Edsa in September and made its way to major malls such as Robinsons Ermita, Ayala Center Cebu and Abreeza Mall in Davao.

Have a colorful adventure with Ipanema Selfeet

As selfie fever takes over the Philippines and with the country even named as one of the “selfie” capitals of the world, Brazilian flip-flop brand Ipanema, puts an exciting twist to the global phenomenon with #IpanemaSelfeet – a campaign that challenges everyone to take their own selfeets.

Ipanema Selfeet Campaign

I was invited to attend the Ipanema Selfeet campaign launch held at SM North Edsa. It was their 4th branch to open and plan of expanding branches is still at work! I know a lot of you will enjoy their latest campaign since all of us love taking selfies. Am I right? haha!

Ipanema, the premium Brazilian flip flop brand, takes the Filipinos love for selfies to the next level with #IpanemaSelfeet. The campaign dares young fashionistas to create their own adventure swith Ipanema and capture the memorable moment with a selfeet.

To kick start the #IpanemaSelfeet campaign is a series of mall events called IpanemaSelfeet Sunday in key cities like Manila, Cebu and Davao. If you’re in the mall where the event is happening, just take your Ipanemaselfeet, upload your photo on Facebook or Instagram with the hashtag #IpanemaSelfeet and present it to the Bambu or Ipanema Store to get discounts. 

The Ipanema Selfeet Sunday events will have stations complete with Ipanema flip flops and fun backgrounds worthy of even the most demanding selfie aficionado. Open to the public, the event will also feature the latest collection of Ipanema, celebrity appearances and entertainment, games and a chance to win free Ipanema flip flops, as well as discounts from the Ipanema store. 

The Ipanema Selfeet Sunday events will start at Robinsons Ermita in Manila on September 21, Ayala Center in Cebu on October 12 and Abreeza Mall on November 16.