Freeway Seascape & Tropical Swimwear 2014

Feelin' the summer vibe already?  It’s that time of the year again where we take advantage of the sun’s zealous heat by making it a perfect canvass for thrill and relaxation!  What better way to match that summer backdrop than picking the right swim suit that goes perfectly with it? 

Let Freeway help you project that alluring island vibe as you bask in sand, salt water and sun with the release of Freeway Summer Swimwear 2014 collection this March!

Freeway Summer Swimwear 2014 Collection boasts its very own Original Prints to complement the hotter months as they come in shades of cool green and blue. The original designs come in 3 tropical prints: seascape, green flora and multi-colored stripes perfectly creating a refreshing aura. Think: nature and seascapes strategically placed on one-piece maillots, bikinis, bandeau and tankinis. What’s awesome is that you can reinvent the pieces and mix them up to show your own summer vibe. 

This one-piece swimsuit is perfect for the beach! 

Another bestseller of Freeway’s swimwear collection is its wide array of underwired bikini tops for that flattering and sexy support. These bikini sets come in bright summer hues to fun prints. Very sexy, very comfy and very fun!

Lounging about on the beach or at a bar at night? Of course, Freeway makes sure you are attractive all the way. The collection’s matching cover-ups using sheer georgettes to fun stretch zip-up nets will surely make you enjoy that worry-free, all-fun tropical summer indulgence. Don’t forget to wear a fabulous pair from Janylin to match your get up!

Come and get it! Take your pick before they run out!

Visit www.freewayonline.com.ph to view the entire collection or to shop online, it’s easy and reliable! Connect with Freeway thru Facebook facebook.com/FreewayOnline and follow on Twitter and Instagram @FreewayOnline. 

Freeway Holiday Print Galore Lookbook

Add some colors to your wardrobe before the year ends. With the party season in full swing, what to wear?  But no worries! Freeway releases yet another visually arresting collection of Moroccan Patterns and Macro Florals!  If you are up for laid-back catching up with your girlfriends, amp your look with Moroccan patterned pieces! Perfect for the breezy December weather because of its sultry prints intricately put together to highlight feminine silhouettes, this collection comes in pops of fresh colors combined with warm and muted ones creating a balanced modern fun feminine look!

 

 

Macro florals collection boasts solid shades of blue,green, and red flower patterns in crisp, classic, and tailored cuts which show the smart independent woman! The lookbook photos are paired with lovely shoes from So! Fab and Janylin.

For more information on their latest collections, visit freewayonline.com.ph. You may also like their Facebook page (facebook.com/freewayonline) or follows them on Twitter and Instagram @FreewayOnline.

Happy Shopping and Happy New Year!!

Freeway Special Prints 2013 Lookbook

Can't believe that the holidays are nearing! And that means it's time for revamping one's wardrobe and stocking up on new outfits. That’s where Freeway comes in! Known for its continuous innovative fashion ideas and its fresh take on trends, get ready for a burst of fun and feminine pieces as Freeway brings you its latest collection of specially produced prints and treatments, featuring Embroideries and MOD collections! 

Optic Sleeveless Tent Top, Orange, Php1295

Optic Sleeveless Tent Top, Black, Php1295

Optic Sleeveless Shift Dress, Orange and Purple, Php1295

Optic Sleeveless Dress with Mandarin Collar, Php 1395

Optic Print Jumpsuit, Black and White, Php 995

Prints are clearly taking over, whether on the runway, on your favorite celebrity or just on the streets, it’s a trend everyone is into. Freeway puts a classic and womanly spin on it with Embro treatment. Consisting of dresses and tops, the tailored silhouettes are embellished with beautiful and unique embroidery on its neckline and hemline. These Embro pieces are perfect for exuding that simple yet elegant vibe to one’s outfit. 

On the other hand, if fun and loud prints are what you’re looking for then MOD Prints are for you! Freeway brings you a touch of the 60’s with optically alluring prints such as zigzag patterns, stripes and linear designs donned on dresses, tops and jumpsuits. As for the colors, it’s a combination of black and white plus bold hues such as orange and blue. Mod prints are perfect for bringing a bold and eye-catching fashion statement to your wardrobe, all in comfortable stretch fabrics!

Shortsleeve Dress with embro. Blue & Gray, Php1695

Sleeveless embro dress, Gray, Php1695 

Sleeveless embro dress, Red, Php1695 

Since February, Freeway has been developing its own line of unique prints debuting with its Floral Birds of Paradise and Floral Sprint prints. Now, with  Embro and Mod, something fashion lovers and style aficionados have been looking forward to monthly. Paired with the fabulous heels from Janilyn, the collections are indeed wardrobe must haves for the upcoming holidays. From the charming and feminine Embro Prints to the bright and bold style of the Mod Prints, you’ll be fashion standout for sure! Catch the collections in stores nationwide. 

For more information on Freeway’s collections, log on to www.frewayonline.com.ph or like them on Facebook at facebook.com/freewayonline. You can also follow them on Twitter and Instagram @FreewayOnline.

Grab the latest style from Freeway! Go and check them out! :)

Freeway Mixed Prints Collection 2013

The rainy season is here! Despite the dark clouds and the cold weather, looking dull and dreary is definitely not an excuse. What we need are pops of fresh colors and prints to brighten up our looks in this not-so-bright weather. 

Freeway gives you what you need to brighten up that day!

Florals are taking over as Freeway brings out a special collection featuring its own exclusive prints exuding the perfect balance of femininity, charm and allure. It consists of tops and dresses featuring simple silhouettes and styles with stunning prints made out of soft, loose and flowy material, all with that comfort stretch component. The prints are comprised of blossoms with a watercolor and painting effect, seemingly comparable to wearing a beautiful collage of roses, tulips, orchids and more on a canvass. 

As for the colors, a mixture of sweet colors such as pink, blue, yellow, red and green are used, very much like the hues you see on a beautiful garden. As for the footwear, complementing the collection’s soft and feminine theme are lovely shoes from Janylin and Muñiz.

Known for innovative ideas, Freeway first featured the renowned works of National Artists as a tribute to these legends through its National Artist Collectors' Series. Now, Freeway develops its own prints so that you can own that special item which you can't find anywhere else. Debuted in February this year, the line of own prints has been successful, prompting a development of more beautiful collection monthly.

This collection will add sunshine to your wardrobe that can chase away a gloomy day. Definitely something women can wear and style on a day-to-day basis whether in the workplace, a day out with friends, or on a romantic date night, Freeway’s own exclusive Mixed Prints Collection embodies the qualities an empowered and graceful woman possesses. Catch this collection at Freeway stores nationwide!

For more information on these collections, please visit freewayonline.com.ph. You can also check out their Facebook page www.facebook.com/FreewayOnline. Follow them on Twitter and Instagram @FreewayOnline

Freeway's 9th National Artist x Fashion and Music

I had a pleasure to attend and witnessed the unveiling of Freeway's 9th National Artist thru fashion. It was held at The Row, Glorietta branch. It was a night of music and kundiman songs filled the air. :) 

This year marks the centennial year of a man whose musical talent and influence greatly affected the course of Philippine music and culture. This man is none other than Lucio San Pedro, hailed National Artist for Music in 1991. Freeway celebrates his 100^th anniversary with the launch of the 9^th installment of the National Artist Collector’s Series.

And I love the design Freeway made for these collection. I love the cuts and different variety of each clothes. The black and white color added class to the new collection.

For the collection, it is composed of a wide array of casual to work tops and dresses using fabrics such as satinized twills, matte charmeuse, poplins and knits.  The unique cuts and styles made out of different fabric combinations are carefully crafted to flatter the woman's figure without sacrificing comfort by using mostly stretch fabrications. As for its visual prowess, the collection combines floral inspirations with hand drawn lines and curves fused with lyrics and titles of San Pedro’s famous orchestra pieces. Colors range from the basic black and white to subtle tones such as beige and teal. Certainly, these pieces are made to capture the essence and mark of the Filipina's modern beauty. 

The guests were treated to a beautiful medley of songs prepared by high school students straight from Lucio’s hometown, the ARS Noveau Chorale from Angono Rizal Lead School for the Arts. They awed the audience with hits such as Sa Mahal Kong Bayan, Piliin Mo ang Pilipinas, Kayumangging Malaya and Sa Ugoy ng Duyan.

Also a respected musical talent herself, Ms. Rachel Alejandro surprised the audience by joining the kids onstage and performed with them.

Of course the night wouldn’t be complete without Lucio San Pedro’s beloved family being present. The night’s special guests, Kristy San Pedro Salita, Rhodora San Pedro delos Santos, Alberto delos Santos and Prof. Gabby San Pedro Rojas, did a special interview with Rachel onstage.

In line with the nationalistic theme of the event, the night was capped off with the presentation of the winners of the recently held Art Bag Design Contest. Their winning designs, Fiestas in the Philippines by Kevin Roque and Ang Huling Babaylan by Christine Sioco, are now available in Freeway stores nationwide.

And of course, being with these girls made the event even better! :))

With Ana and Nicole

Nicole and Arnie

With Keigh

For more information and to shop online, visit freewayonline.com.ph. You can also follow us on Twitter and Instagram @FreewayOnline and like us on facebook.com/FreewayOnline

Congratulations Freeway for acknowledging our National Artist thru fashion. And for encouraging Filipino's honed their talents thru design. Mabuhay kayo!!

Don't forget to pay a visit at Freeway today. Lucio San Pedro designs are now available. 

Thank you Freeway and Ms. Dian for the invite!

lovelove,

Shopgirl Jen

Summer Sale up to 70% OFF at Freeway, Ensembles & Solo

Our favorite brands Freeway, Ensembles & Solo are having a SUMMER SALE upto 70% discount nationwide!

Mark your calendars now! Starting March 15 to 31, 2013. Enjoy shopping with prices at p99 to 599 and more! What a better way to start our Summer! 

Follow them on Twitter for more details:

Freeway: @FreewayOnline

Ensembles: @EnsemblesOnline

Solo: @MySoloOnline

Happy Shopping!

lovelove,

Shopgirl Jen

Freeway’s Summer 2013 Swimsuit Collection

Gear Up For Summer with Freeway’s Summer 2013 Swimsuit Collection

   

Time to bring out your sunnies and book those beach trips once again as summer is fast approaching! With the anticipation of everyone’s favorite season also comes the summer ritual every woman looks forward to: swimsuit shopping! Freeway gears up for this with the release of its Summer 2013 Swimsuit Collection.

This year, it’s all about defining a woman’s shape and silhouette as Freeway brings out lines, curves and cut outs as key highlights in their collection. The aim is to emphasize and bring out a sexier and more confident you. It is what summer is all about, after all. As for colors, Freeway’s summer collection boasts bold colors such as red, orange, purple and teal, matching the vibrant and colorful feel of summer.

                Freeway not only focuses on the design, they also pay attention on how it will enhance and outline the body with its sporty silhouettes. With its range of monokinis, bikinis and separates, you’ll be looking fab and sexy while leading an active summer lifestyle.                

Apart from swimwear, Freeway also offers trendy summer pieces such as cover-ups, dresses, tops and bottoms, ideal for creating that fresh and fun vibe. Whether you’re sunbathing on the beach or having a bbq party with your friends, Freeway’s summer pieces is sure to make you an instant trend-setter. Make sure to catch the release of the Summer 2013 Swimsuit Collection this March at Freeway stores nationwide!

                Visit www.freewayonline.com.ph to view the entire collection.  Connect with Freeway thru Facebook facebook.com/FreewayOnline and follow on Twitter and Instagram @FreewayOnline.

lovelove,

Shopgirl Jen