Wednesday, June 13, 2012

Freeway x Celerio

Freeway x Celerio
National Artist Collectors’ Series Fall 2012

About the Collection
Fashion and Art were proven to be a fated tandem ever since FREEWAY introduced its National Artist Collectors’ Series in 2009.  This innovative brand continues to collaborate with our National Artists to fuel the strong commitment of reintroducing the Philippines Arts & Culture to the younger generation, thus making Fashionalism hip and relevant.

This Fall, Freeway has officially gone galactic with one of the most loved form of art and the universal language of mankind, Music.  Freeway is excited to feature its first National Artist for Music in the Series, Levi Celerio.

Levi Celerio is a composer and song writer.  Famous for being a lyricist, his songs treasure life; express nationalistic sentiments and complete grand philosophies.  He is best recognized as a Guinness Book of World Record holder for being the only person able to make music using just a leaf. Celerio was proclaimed National Artist for Music and Literature in 1997.

Get ready to fall head over heels with Freeway x Levi Celerio National Artist Collectors’ Series Fall 2012!  The stellar collection includes beautiful modern tailored dresses, sublimation print graphic tees, woven tops in chiffons and poplins, sexy printed knit mini dresses and accessories printed with words and lyrics from some of the most famous works of Celerio which includes Sa Ugoy ng Duyan, Saan Ka Man Naroroon, Ikaw ang Mahal Ko, Ang Daigdig Ko’y Ikaw, Ang Pipit and O Maliwanag na Buwan.  Lots of choices for that impressive workwear that lets you stand out or that memorable weekend get-away outfit.  It’s Freeway’s way of honoring Levi Celerio and his rich legacy to Philippine music. Don’t just sing his songs, wear them!  The collection will hit Freeway stores by June 5, 2012. 

To know more about the collection, visit and get freshest updates at our Facebook page ( and Twitter (  Also check out Virtual Mae for the shoes used in the campaign.  

Shopgirl Jen

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