I had the privilege to witness the launching of The Body Shop Pulse Store located at SM Mall of Asia. Upon receiving the invitation, na curious agad ako why/what is pulse.
PULSE: WHAT IS IT?
Interactive, forward-thinking and focused on beauty and community, our new Pulse boutiques are set to bring The Body Shop to a whole new generation of beauty-centric, values-savvy individuals.
Incorporating cutting edge design, top quality materials and natural imagery, the boutique-style Pulse store creates a warm, welcoming space to excite and enthuse people about The Body Shop products and Values.
Taking centre stage in every Pulse store are two natural, wooden Story Selling Tables containing products, make-up and a ‘create your own gift’ area. Acting as a dedicated interactive ‘island’ which invites customers to touch, smell and test products, the tables are a place for people to engage with store teams, discover new products and learn about The Body Shop Values.
I personally love this. Ang cool that The Body Shop gave me one. Woot! :)
Love the new packaging!
I wanna try this!
More reasons to love The Body Shop!
The Pulse stores reflect the five core Values at The Body Shop – Protect The Planet, Activate Self Esteem, Defend Human Rights, Support Community Fair Trade and Against Animal Testing.
The Top 10 favourites from The Body Shop :)
We are The Body Shop beauties(with heart), hehe! :D Ana, Krissy, Kai and The Body Shop's Brand Manager, Ms. Danica :)
|*thank you Ana for this photo. mwaaaah! :)|
Took home these awesome products from The Body Shop. Super thank youuuuu!! :))
Love all the Lily Cole Cruelty-Free-Make-Up! :)
International Brand Director, Ann Massal, says: “Pulse is a heartbeat in the community. It is where Beauty With Heart comes to life through our Community Fair Trade products, our passionate teams, and through our community and values walls which allow for consumer engagement and interaction.”
Each Pulse store will host an interactive area to inform about our global activities with our Community Fair Trade partners, and encourage both staff and customers to get involved in local events. With a world map highlighting places where The Body Shop has Community Fair Trade partnerships, a bulletin board to advertise local volunteering events and campaign posters and information, the Community Wall acts as a place where communities can come together.
Who wouldn't love shopping at The Body Shop? Give them a visit and avail those fabulous products.
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Thank you The Body Shop for the invite! :)