Thursday, August 2, 2012

For Me x Charme Français Collection

Sophisticated Patti Grandidge in ForMe’s stylish new collection

ForMe, the clothing brand that celebrates the uniqueness of women, presents its newest collection of clothes inspired by the sophistication and playfulness of French ladies. As it unveils this new collection, the brand also announces its new celebrity endorser who will be presenting this selection of remarkably stylish pieces.

          Known for its effortlessly feminine silhouette, ForMe introduces Charme Français, its newest collection that consists of different looks to meet the active and vibrant lifestyle of contemporary women just like its newest endorser -- top model, TV host and entrepreneur Patti Grandidge.

“We are very pleased to have Patti Grandidge as our new endorser because she represents the modern, independent woman. She can balance work and fun and stay fashionably poised through it all. Her sophisticated personality makes her the ideal woman to represent ForMe and our new collection,” said VP for Brand Management Alice Liu.

The Charme Français collection is all about versatile and eye-catching styles that can be mixed and matched with other pieces. Carrying the charm and sophistication of Paris, the selection can be described as chic, playful and romantic.

Perfect the chic look of a Parisian lady with the collection’s classic and universally figure-flattering shift dresses and pencil skirts. The very feminine designs are complemented with neutral colors like nude, black and grey which highlight the slimming silhouettes.

Playful and adventurous is the overall feel of styles with vintage-inspired features like dolman sleeves, flat collars, and color blocking. These fashionable and unconventional looks are perfect for independent women who know when to get work done and when to have fun.

Accentuating the romantic side of women are beautiful pieces enhanced by details such as draping and pleating. The collection also carries touches of whimsy like dainty prints, sheer fabrics and bits of lace.
When asked to describe her new endeavor, Patti has this to say, “I am very excited for ForMe’s new Charme Français collection. As a known brand that accentuates femininity, I feel so honored that the Golden ABC team has trusted me to represent their female apparel line in the country. By becoming a part of the brand I wish to help inspire and connect with women to put their best selves forward every day.”
Aside from her new role as ForMe’s endorser, Patti is working as a TV show host on ETC called Etcetera and managing her online business Sweet Patti Cakes, where she creates and bakes her own cupcakes.
With these two new exciting launches from ForMe,  women can look forward to having more sophisticated and stylish looks to suit their vibrant lifestyles. For more information, visit
Shopgirl Jen

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