Tuesday, June 25, 2013

HAPEEness in a toothpaste

Fully Filipino-owned Lamoiyan Corporation has more reasons to smile as it continues to bring world-class quality yet affordable products that never fail to earn the peoples' trust and loyalty, especially now that the company is in its 25thyear of existence.

In perfect time with its Silver anniversary this year, the company now has more than 30,000 fans in leading social network site Facebook, and still continuously growing – a feat that only proves the unstoppable patronage it gains from the local market.

Hapee’s Facebook page served as a venue to connect with the brand’s market, most of them Filipino moms. Not only that the site served as a tool for hapee to reach out to its market, but also it served as a page where fans can get practical household tips and useful parenting advice for everyday. And when the page reached its 10, 000 mark, hapee took the chance to hear more from their fans and asked them: "Bakit hapee ang toothpaste mo?"

From among the thousands of statements made during the campaign, one of the most convincing ones was that of Daisy Villadores de Belen, who admits that their family already tried almost all the toothpaste brands available in the market and yet they still stuck to hapee  for her kids really love the taste that is not too spicy. With this, she writes: "Happing happy kami sa hapee."

The same reason was also given by Era Mae Dagondon, who particularly liked hapee’s flavorful taste, not to mention its refreshing effect to the mouth and the softness of the bubbles she feels every time she brushes her teeth. Meanwhile, Filomena Villanueva swears that it's "really worth it without the need for a mouthwash”.
Apart from its world-class quality that is comparable to other more expensive brands, what's also keeping consumers loyal to hapee toothpaste is its reasonable price. According to Michelle Talaboc, while prices of some commodities continue to go up, it's good to know that Lamoiyan remains affordable, especially for those who have less in life. This, in turn, gives her a reason to smile amid life’s challenges.

For practical mothers who want only the best for their family, hapee toothpaste is indeed the right choice for them. Belinda Maravilla, who considers herself so meticulous in choosing every product she buys, shares that it's only hapee that her family is very satisfied with given the kind of dental care it provides and yet friendly to the budget.

The self-confessed frugal Merly Onayan, on the other hand, cites that she, who values the hard-earnings of her husband, won't settle for something expensive if there's an alternative that can also give the best result in oral hygiene. Because Rho-anne Repre considers the brand as the "Hapeeness ng pamilya kohapeeness pa ngbulsako!" she indeed gives the consuming public a convincing statement that they need not have to spend more just to have a beautiful smile.
Beyond the wonders of hapee toothpaste as a product, the legacy behind it also contributes to its big following. It is a known fact that Lamoiyan Corporation is a 100 percent Filipino firm established in March 1998 by no less than its visionary owner, Dr. Cecilio K. Pedro who, despite the unfortunate closure of his first business venture Aluminum Containers, Inc., was not discouraged but instead opted to challenge the big multinationals by introducing a purely local brand that is of the same quality as theirs.  
Seeing the company's humble beginnings, Cristina Lim stresses that hapee toothpaste truly reflects the very distinct Filipino quality that is "masikap" or "diligent," which can be at par with the best in the world. Proud of the company and its founder's success, Ria Tacderas Bahri, meanwhile, says that it is but proper to love and patronize a brand made by a Filipino for the Filipino. What's more, Lamoiyan sets a good example as a firm that offers equal employment opportunities for hearing-impaired individuals which, for Ace Mendoza, only shows that it truly cares for the people.
These responses, which also share the same sentiments with the rest, clearly reflect this: That hapee toothpaste is truly a world-class yet affordable brand in the market today made by a homegrown company that is Lamoiyan Corporation, whose mission to produce quality products as well as create opportunities for the people for the betterment of the country, is truly a source of Filipino pride. Visit www.facebook.com/HapeeToothpaste, for more household tips and to know more about hapee  toothpaste.

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Shopgirl Jen

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